How popular isDuracell in search?
In September 2026, there were an estimated 135K branded searches for Duracell worldwide which held steady over the last 12 months. Duracell holds 10.9% estimated Share of Search among AAA rechargeable batteries brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AAA rechargeable batteries brands compete with Duracell?
Share of Search by month for Panasonic, Duracell, Energizer. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Duracell | Energizer |
|---|---|---|---|
| Oct 2025 | 83.1% | 10.1% | 6.8% |
| Nov 2025 | 82.6% | 10.4% | 7% |
| Dec 2025 | 80.4% | 12.7% | 6.9% |
| Jan 2026 | 80.5% | 12.6% | 6.9% |
| Feb 2026 | 85.2% | 9.6% | 5.3% |
| Mar 2026 | 83.3% | 10% | 6.7% |
| Apr 2026 | 86.5% | 8.7% | 4.8% |
| May 2026 | 86.1% | 8.9% | 4.9% |
| Jun 2026 | 83.9% | 10.4% | 5.7% |
| Jul 2026 | 83.4% | 10.7% | 5.9% |
| Aug 2026 | 81% | 10.5% | 8.5% |
| Sep 2026 | 81.9% | 10.9% | 7.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.9% | 1M | -2.6% | +0.9 points | |
| 2, held 2nd | 10.9% | 135K | 0% | +0.4 points | |
| 3, held 3rd | 7.3% | 90.5K | -17.7% | -1.2 points |
Compare search popularity between Duracell and its closest rivals
Every comparison with Duracell
4 comparisons
How has branded search demand for Duracell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Duracell worldwide held steady at 135K.
- Across the 12 months ending September 2026, Duracell’s estimated Share of Search among AAA rechargeable batteries brands worldwide increased from 10.1% to 10.9%.
- Across the 12 months ending September 2026, Duracell’s estimated Share of Search among AAA rechargeable batteries brands worldwide peaked at 12.7% in December 2025 and was lowest at 8.7% in April 2026.
How did search popularity change for AAA rechargeable batteries brands worldwide in September 2026?
2 changes
In September 2026, Panasonic gained estimated Share of Search among AAA rechargeable batteries brands worldwide, from 81% to 81.9%.
In September 2026, Energizer lost estimated Share of Search among AAA rechargeable batteries brands worldwide, from 8.5% to 7.3%.
Where does Duracell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Battery brands | 2nd of 6 | 10.3% | Show ranking |
| AAA rechargeable batteries brands | 2nd of 3 | 10.9% | Shown above |
How is Duracell measured?
Brandwave collects information about searches that people make online using Duracell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- duracell
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