How popular isDroll Yankees in search?
In August 2026, there were an estimated 590 branded searches for Droll Yankees worldwide which held steady over the last 11 months. Droll Yankees holds 0.29% estimated Share of Search among bird feeder brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Wild Birds Unlimited66.5%
- RSPB29.8%
- Squirrel Buster1.8%
- Perky-Pet1.2%
- Gardman0.43%
- Droll Yankees0.29%
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Which bird feeder brands compete with Droll Yankees?
Share of Search by month for Wild Birds Unlimited, RSPB, Droll Yankees. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Birds Unlimited | RSPB | Squirrel Buster | Perky-Pet | Gardman | Droll Yankees |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.3% | 34.3% | 1.6% | 0.91% | 0.57% | 0.33% |
| Nov 2025 | 62.2% | 34.1% | 2% | 0.88% | 0.46% | 0.33% |
| Dec 2025 | 74.3% | 22.4% | 2% | 0.7% | 0.37% | 0.27% |
| Jan 2026 | 57.6% | 38.6% | 2.3% | 0.81% | 0.43% | 0.31% |
| Feb 2026 | 66.7% | 29.9% | 1.8% | 0.79% | 0.49% | 0.29% |
| Mar 2026 | 70.1% | 25.7% | 2.3% | 1% | 0.55% | 0.37% |
| Apr 2026 | 62% | 34% | 2% | 1.1% | 0.6% | 0.33% |
| May 2026 | 70.5% | 25.9% | 1.9% | 1% | 0.37% | 0.29% |
| Jun 2026 | 70.2% | 25.8% | 2.3% | 1% | 0.35% | 0.31% |
| Jul 2026 | 70.4% | 25.8% | 1.9% | 1.2% | 0.38% | 0.31% |
| Aug 2026 | 66.5% | 29.8% | 1.8% | 1.2% | 0.43% | 0.29% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 135K | -18.2% | -3.9 points | |
| 2, held 2nd | 29.8% | 60.5K | 0% | +4 points | |
| 3, held 3rd | 1.8% | 3.6K | -18.2% | -0.1 points | |
| 4, held 4th | 1.2% | 2.4K | -17.2% | -0.1 points | |
| 5, held 5th | 0.43% | 880 | 0% | +0.1 points | |
| 6, held 6th | 0.29% | 590 | -18.1% | 0 points |
66.5%
Held 1st. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
2.RSPB
29.8%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +4 points.
1.8%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.2%
Held 4th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
5.Gardman
0.43%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.29%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Droll Yankees and its closest rivals
- Droll Yankees vs Wild Birds Unlimited: compare search popularity
- Droll Yankees vs RSPB: compare search popularity
- Droll Yankees vs Squirrel Buster: compare search popularity
- Droll Yankees vs Perky-Pet: compare search popularity
- Droll Yankees vs Gardman: compare search popularity
- Compare Droll Yankees with any brand
How has branded search demand for Droll Yankees changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Droll Yankees worldwide held steady at 590.
- Across the 11 months ending August 2026, Droll Yankees’ estimated Share of Search among bird feeder brands worldwide held steady, from 0.33% to 0.29%.
How did search popularity change for bird feeder brands worldwide in August 2026?
5 changes
In August 2026, RSPB gained estimated Share of Search among bird feeder brands worldwide, from 25.8% to 29.8%.
In August 2026, Wild Birds Unlimited lost estimated Share of Search among bird feeder brands worldwide, from 70.4% to 66.5%.
Estimated monthly branded searches for Perky-Pet worldwide rose 50% over 11 measured months, from 1.6K to 2.4K in August 2026.
Estimated monthly branded searches for Squirrel Buster worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How is Droll Yankees measured?
Brandwave collects information about searches that people make online using Droll Yankees’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- droll yankees
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