Brandwave

How popular isDraino in search?

In August 2026, there were an estimated 110K branded searches for Draino worldwide which held steady over the last 11 months. Draino holds 11.4% estimated Share of Search among drain cleaners worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Thrift56.9%
  2. Roto-Rooter14%
  3. Draino11.4%
  4. Drano11.4%
  5. Mr Muscle5.1%
  6. Liquid-Plumr1.3%
Draino website (opens in a new tab)

Follow Draino and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which drain cleaners compete with Draino?

Draino against drain cleaners worldwide, by month

Share of Search by month for Thrift, Roto-Rooter, Draino, Drano, Mr Muscle. The figures are in the table below the chart.

View monthly share of search table
MonthThriftRoto-RooterDrainoDranoMr MuscleLiquid-Plumr
Oct 202551.3%15.4%12.5%12.5%6.9%1.4%
Nov 202553.7%16.1%10.8%10.8%7.2%1.4%
Dec 202552.5%19.2%10.6%10.6%5.8%1.4%
Jan 202654.6%16.4%10.9%10.9%6%1.2%
Feb 202652.5%19.2%10.6%10.6%5.8%1.4%
Mar 202651.8%19%10.4%10.4%7%1.4%
Apr 202654.4%16.3%10.9%10.9%6%1.5%
May 202654.4%16.3%10.9%10.9%6%1.5%
Jun 202654.5%16.4%11%11%6%1.2%
Jul 202654.4%16.3%10.9%10.9%6%1.5%
Aug 202656.9%14%11.4%11.4%5.1%1.3%
Sep 2026——————

  1. 1.Thrift

    56.9%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  2. 2.Roto-Rooter

    14%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Draino

    11.4%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  4. 4.Drano

    11.4%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  5. 5.Mr Muscle

    5.1%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Liquid-Plumr

    1.3%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Draino and its closest rivals

How has branded search demand for Draino changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Draino worldwide held steady at 110K.
  • Across the 11 months ending August 2026, Draino’s estimated Share of Search among drain cleaners worldwide decreased from 12.5% to 11.4%.
  • Across the 11 months ending August 2026, Draino’s estimated Share of Search among drain cleaners worldwide peaked at 12.5% in October 2025 and was lowest at 10.4% in March 2026.

How did search popularity change for drain cleaners worldwide in August 2026?

  1. In August 2026, Thrift gained estimated Share of Search among drain cleaners worldwide, from 54.4% to 56.9%.

  2. In August 2026, Roto-Rooter lost estimated Share of Search among drain cleaners worldwide, from 16.3% to 14%.

  3. In August 2026, Mr Muscle lost estimated Share of Search among drain cleaners worldwide, from 6% to 5.1%.

How is Draino measured?

Brandwave collects information about searches that people make online using Draino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • draino

Do you work for Draino? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Draino your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free