Brandwave

How popular isDLA Piper in search?

In August 2026, there were an estimated 90.5K branded searches for DLA Piper worldwide which is down 17.7% over the last 11 months. DLA Piper holds 21.4% estimated Share of Search among law firms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Allen & Overy23.4%
  2. DLA Piper21.4%
  3. Baker McKenzie17.5%
  4. Linklaters14.3%
  5. Clifford Chance11.7%
  6. Norton Rose Fulbright11.7%
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Which law firms compete with DLA Piper?

DLA Piper against law firms worldwide, by month

Share of Search by month for Allen & Overy, DLA Piper, Baker McKenzie, Linklaters, Clifford Chance, Norton Rose Fulbright. The figures are in the table below the chart.

View monthly share of search table
MonthAllen & OveryDLA PiperBaker McKenzieLinklatersClifford ChanceNorton Rose Fulbright
Oct 202521.4%19.4%19.4%16%13.1%10.7%
Nov 202520%22.2%18.3%15%12.2%12.2%
Dec 20255.2%5.8%4.7%78%3.2%3.2%
Jan 202619.4%21.5%17.7%17.7%11.8%11.8%
Feb 202617%23.1%19%15.5%12.7%12.7%
Mar 202619.4%21.5%17.7%17.7%11.8%11.8%
Apr 202620.7%23%15.5%15.5%12.7%12.7%
May 202622.8%20.9%17.1%13.9%11.4%13.9%
Jun 202622%20.1%20.1%13.4%11%13.4%
Jul 202622.8%20.9%17.1%13.9%11.4%13.9%
Aug 202623.4%21.4%17.5%14.3%11.7%11.7%
Sep 2026——————

  1. 1.Allen & Overy

    23.4%

    Held 1st. 99K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.DLA Piper

    21.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Baker McKenzie

    17.5%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Linklaters

    14.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Clifford Chance

    11.7%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Norton Rose Fulbright

    11.7%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

Compare search popularity between DLA Piper and its closest rivals

Every comparison with DLA Piper

How has branded search demand for DLA Piper changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DLA Piper worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among law firms worldwide increased from 19.4% to 21.4%.
  • Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among law firms worldwide peaked at 23.1% in February 2026 and was lowest at 5.8% in December 2025.
  • Across the 11 months ending August 2026, DLA Piper rose from 3rd to 2nd among law firms worldwide.

How did search popularity change for law firms worldwide in August 2026?

  1. In August 2026, Allen & Overy gained estimated Share of Search among law firms worldwide, from 22.8% to 23.4%.

  2. In August 2026, DLA Piper gained estimated Share of Search among law firms worldwide, from 20.9% to 21.4%.

  3. In August 2026, Norton Rose Fulbright lost estimated Share of Search among law firms worldwide, from 13.9% to 11.7%.

  4. In August 2026, Clifford Chance rose from 6th to 5th among law firms worldwide.

  5. Estimated monthly branded searches for Linklaters worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  6. Estimated monthly branded searches for Baker McKenzie worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How is DLA Piper measured?

Brandwave collects information about searches that people make online using DLA Piper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dla piper

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How the Brand Demand Index is measured

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