Brandwave

How popular isDa Vinci in search?

In August 2026, there were an estimated 823K branded searches for Da Vinci worldwide which held steady over the last 11 months. Da Vinci holds 38.2% estimated Share of Search among poker sets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PokerStars46.4%
  2. Da Vinci38.2%
  3. WSOP9.3%
  4. Bicycle3.4%
  5. Copag2.3%
  6. KEM0.38%
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Which poker sets compete with Da Vinci?

Da Vinci against poker sets worldwide, by month

Share of Search by month for PokerStars, Da Vinci, WSOP, Bicycle, Copag. The figures are in the table below the chart.

View monthly share of search table
MonthPokerStarsDa VinciWSOPBicycleCopagKEM
Oct 202552.6%35.5%7.1%2.6%1.7%0.35%
Nov 202552.6%35.5%7.1%2.6%1.7%0.43%
Dec 202551.8%35%7%3.8%1.7%0.63%
Jan 202652.3%35.3%7.1%3.2%1.7%0.52%
Feb 202652.6%35.5%7.1%2.6%1.7%0.52%
Mar 202652%35.1%7%3.9%1.7%0.35%
Apr 202652.1%35.2%7.1%3.2%2.1%0.35%
May 202652.1%35.2%7.1%3.2%2.1%0.35%
Jun 202645.7%37.6%11.2%2.8%2.3%0.37%
Jul 202645.4%37.4%11.2%3.4%2.2%0.45%
Aug 202646.4%38.2%9.3%3.4%2.3%0.38%
Sep 2026——————
  1. 1.PokerStars

    46.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Da Vinci

    38.2%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.WSOP

    9.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -1.8 points.

  4. 4.Bicycle

    3.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Copag

    2.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.KEM

    0.38%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Da Vinci and its closest rivals

How has branded search demand for Da Vinci changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Da Vinci worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Da Vinci’s estimated Share of Search among poker sets worldwide increased from 35.5% to 38.2%.
  • Across the 11 months ending August 2026, Da Vinci’s estimated Share of Search among poker sets worldwide peaked at 38.2% in August 2026 and was lowest at 35% in December 2025.

How did search popularity change for poker sets worldwide in August 2026?

  1. In August 2026, PokerStars gained estimated Share of Search among poker sets worldwide, from 45.4% to 46.4%.

  2. In August 2026, Da Vinci gained estimated Share of Search among poker sets worldwide, from 37.4% to 38.2%.

  3. In August 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 11.2% to 9.3%.

  4. Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Copag worldwide rose 22.2% over 11 measured months, from 40.5K to 49.5K in August 2026.

How is Da Vinci measured?

Brandwave collects information about searches that people make online using Da Vinci’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • da vinci
  • da vinci playing cards

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How the Brand Demand Index is measured

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Is Da Vinci your brand?

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