Brandwave

How popular isClassy in search?

In September 2026, there were an estimated 260 branded searches for Classy worldwide which is down 55.9% over the last 12 months. Classy holds 0.28% estimated Share of Search among nonprofit fundraising platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Givebutter66.1%
  2. Donorbox16.2%
  3. Fundraise Up11.5%
  4. Funraise5.9%
  5. Classy0.28%
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Which nonprofit fundraising platforms compete with Classy?

Classy against nonprofit fundraising platforms worldwide, by month

Share of Search by month for Givebutter, Donorbox, Fundraise Up, Funraise, Classy. The figures are in the table below the chart.

View monthly share of search table
MonthGivebutterDonorboxFundraise UpFunraiseClassy
Oct 202558.4%26.2%9.7%5.2%0.57%
Nov 202556.9%25.5%12.1%5.1%0.53%
Dec 202558.4%26.2%10.6%4.3%0.46%
Jan 202639.1%21.4%7.1%32%0.32%
Feb 202658.2%26.1%10%5.2%0.46%
Mar 202661.1%22.4%10.6%5.5%0.39%
Apr 202661.5%22.6%10.2%5.5%0.3%
May 202661.3%22.4%10.5%5.4%0.32%
Jun 202661.9%22.6%10.6%4.5%0.31%
Jul 202657.3%25.6%11.6%5.1%0.31%
Aug 202663.9%19.1%11%5.7%0.28%
Sep 202666.1%16.2%11.5%5.9%0.28%

  1. 1.Givebutter

    66.1%

    Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  2. 2.Donorbox

    16.2%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Fundraise Up

    11.5%

    Held 3rd. 10.5K estimated branded searches, +23.5% vs prior month. Share +0.5 points.

  4. 4.Funraise

    5.9%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  5. 5.Classy

    0.28%

    Held 5th. 260 estimated branded searches, +18.2% vs prior month. Share 0 points.

Compare search popularity between Classy and its closest rivals

Every comparison with Classy

How has branded search demand for Classy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Classy worldwide fell from 590 to 260.
  • Across the 12 months ending September 2026, Classy’s estimated Share of Search among nonprofit fundraising platforms worldwide held steady, from 0.57% to 0.28%.

How did search popularity change for nonprofit fundraising platforms worldwide in September 2026?

  1. In September 2026, Givebutter gained estimated Share of Search among nonprofit fundraising platforms worldwide, from 63.9% to 66.1%.

  2. In September 2026, Fundraise Up gained estimated Share of Search among nonprofit fundraising platforms worldwide, from 11% to 11.5%.

  3. In September 2026, Donorbox lost estimated Share of Search among nonprofit fundraising platforms worldwide, from 19.1% to 16.2%.

  4. Funraise’s estimated Share of Search among nonprofit fundraising platforms worldwide has gained ground for 3 months in a row, from 4.5% to 5.9% in September 2026.

  5. Estimated monthly branded searches for Classy worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026.

How is Classy measured?

Brandwave collects information about searches that people make online using Classy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • classy fundraising
  • classy nonprofit

Do you work for Classy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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