Brandwave

How popular isCIEH in search?

In August 2026, there were an estimated 40 branded searches for CIEH worldwide which is down 20% over the last 11 months. CIEH holds 0.48% estimated Share of Search among food safety training worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Virtual College78.9%
  2. ServSafe11.9%
  3. Highfield7%
  4. Train4Academy1.3%
  5. CIEH0.48%
  6. Food Hygiene Company0.36%
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Which food safety training compete with CIEH?

CIEH against food safety training worldwide, by month

Share of Search by month for Virtual College, ServSafe, Highfield, CIEH. The figures are in the table below the chart.

View monthly share of search table
MonthVirtual CollegeServSafeHighfieldTrain4AcademyCIEHFood Hygiene Company
Oct 202577.3%12.4%8.4%1%0.48%0.38%
Nov 202580.8%10%7.2%1.1%0.5%0.5%
Dec 202572.4%17.4%7.9%1.5%0.54%0.27%
Jan 202676.4%14.7%6.8%1.3%0.39%0.39%
Feb 202674.9%14.8%8.1%1.6%0.37%0.28%
Mar 202675%14.8%8.1%1.3%0.46%0.28%
Apr 202678%15%5.7%0.87%0.31%0.24%
May 202674.4%17.4%6.6%1%0.37%0.18%
Jun 202681.2%10%7.2%1.1%0.3%0.2%
Jul 202679.9%10.7%7.1%1.7%0.36%0.24%
Aug 202678.9%11.9%7%1.3%0.48%0.36%
Sep 2026——————

  1. 1.Virtual College

    78.9%

    Held 1st. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.ServSafe

    11.9%

    Held 2nd. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.

  3. 3.Highfield

    7%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Train4Academy

    1.3%

    Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.4 points.

  5. 5.CIEH

    0.48%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +0.1 points.

  6. 6.Food Hygiene Company

    0.36%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between CIEH and its closest rivals

How has branded search demand for CIEH changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CIEH worldwide fell from 50 to 40.
  • Across the 11 months ending August 2026, CIEH’s estimated Share of Search among food safety training worldwide held steady at 0.48%.

How did search popularity change for food safety training worldwide in August 2026?

  1. In August 2026, ServSafe gained estimated Share of Search among food safety training worldwide, from 10.7% to 11.9%.

  2. In August 2026, Virtual College lost estimated Share of Search among food safety training worldwide, from 79.9% to 78.9%.

  3. Estimated monthly branded searches for Highfield worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

  4. Estimated monthly branded searches for Food Hygiene Company worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.

  5. Estimated monthly branded searches for CIEH worldwide fell 20% over 11 measured months, from 50 to 40 in August 2026.

How is CIEH measured?

Brandwave collects information about searches that people make online using CIEH’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cieh training

Do you work for CIEH? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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