How popular isCharnwood in search?
In September 2026, there were an estimated 3.6K branded searches for Charnwood worldwide which is down 33.3% over the last 12 months. Charnwood holds 9.5% estimated Share of Search among wood burners worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wood burners compete with Charnwood?
Share of Search by month for Aga, Charnwood, Jotul, Morso, Stovax. The figures are in the table below the chart.
View monthly share of search table
| Month | Aga | Charnwood | Jotul | Morso | Stovax | Contura |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 9.6% | 7.8% | 6.4% | 3.4% | 0.46% |
| Nov 2025 | 71% | 9.5% | 9.5% | 6.3% | 3.3% | 0.37% |
| Dec 2025 | 75.4% | 8.2% | 8.2% | 5.4% | 2.4% | 0.39% |
| Jan 2026 | 71% | 9.5% | 9.5% | 6.3% | 3.3% | 0.46% |
| Feb 2026 | 79% | 7% | 7% | 4.7% | 2% | 0.27% |
| Mar 2026 | 79.5% | 7% | 7% | 3.8% | 2.4% | 0.34% |
| Apr 2026 | 80.2% | 7.1% | 5.6% | 4.7% | 2.1% | 0.21% |
| May 2026 | 81.2% | 7.2% | 5.7% | 3.9% | 1.8% | 0.27% |
| Jun 2026 | 82.9% | 5.8% | 4.9% | 4% | 2.2% | 0.21% |
| Jul 2026 | 82.8% | 5.8% | 5.8% | 3.1% | 2.2% | 0.28% |
| Aug 2026 | 80.5% | 7.1% | 5.8% | 3.9% | 2.4% | 0.27% |
| Sep 2026 | 71.4% | 9.5% | 9.5% | 5% | 4.2% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 27.1K | -18.1% | -9.1 points | |
| 2, held 2nd | 9.5% | 3.6K | +24.1% | +2.4 points | |
| 3, held 3rd | 9.5% | 3.6K | +50% | +3.6 points | |
| 4, held 4th | 5% | 1.9K | +18.8% | +1.1 points | |
| 5, held 5th | 4.2% | 1.6K | +60% | +1.8 points | |
| 6, held 6th | 0.45% | 170 | +54.5% | +0.2 points |
1.Aga
71.4%
Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -9.1 points.
9.5%
Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +2.4 points.
3.
Jotul
9.5%
Held 3rd. 3.6K estimated branded searches, +50% vs prior month. Share +3.6 points.
4.
Morso5%
Held 4th. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.1 points.
5.
Stovax
4.2%
Held 5th. 1.6K estimated branded searches, +60% vs prior month. Share +1.8 points.
6.
Contura0.45%
Held 6th. 170 estimated branded searches, +54.5% vs prior month. Share +0.2 points.
Compare search popularity between Charnwood and its closest rivals
Every comparison with Charnwood
5 comparisons
How has branded search demand for Charnwood changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charnwood worldwide fell from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Charnwood’s estimated Share of Search among wood burners worldwide peaked at 9.6% in October 2025 and was lowest at 5.8% in July 2026.
How did search popularity change for wood burners worldwide in September 2026?
6 changes
In September 2026, Jotul gained estimated Share of Search among wood burners worldwide, from 5.8% to 9.5%.

In September 2026, Charnwood gained estimated Share of Search among wood burners worldwide, from 7.1% to 9.5%.
In September 2026, Stovax gained estimated Share of Search among wood burners worldwide, from 2.4% to 4.2%.

In September 2026, Morso gained estimated Share of Search among wood burners worldwide, from 3.9% to 5%.
In September 2026, Aga lost estimated Share of Search among wood burners worldwide, from 80.5% to 71.4%.

Estimated monthly branded searches for Contura worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How is Charnwood measured?
Brandwave collects information about searches that people make online using Charnwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- charnwood stove
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