How popular isCapita in search?
In August 2026, there were an estimated 74K branded searches for Capita worldwide which is down 32.7% over the last 11 months. Capita holds 4.4% estimated Share of Search among council tax software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- NEC89.7%
- Capita4.4%
- Civica3%
Datacom2%- TechnologyOne0.89%
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Which council tax software compete with Capita?
Share of Search by month for NEC, Capita, Civica. The figures are in the table below the chart.
View monthly share of search table
| Month | NEC | Capita | Civica | Datacom | TechnologyOne |
|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 14.3% | 7.9% | 4.3% | 1.9% |
| Nov 2025 | 72.6% | 14.5% | 6.5% | 4.4% | 2% |
| Dec 2025 | 74.5% | 14.9% | 4.5% | 4.5% | 1.6% |
| Jan 2026 | 74.6% | 15% | 5.5% | 3.7% | 1.3% |
| Feb 2026 | 77.2% | 12.7% | 5.7% | 3.1% | 1.4% |
| Mar 2026 | 76.3% | 10.2% | 8.4% | 3.8% | 1.4% |
| Apr 2026 | 83.6% | 7.6% | 5.1% | 2.8% | 1% |
| May 2026 | 81.9% | 7.4% | 6% | 3.3% | 1.5% |
| Jun 2026 | 68.2% | 13.7% | 9.2% | 6.1% | 2.7% |
| Jul 2026 | 70.5% | 14.2% | 7.8% | 5.2% | 2.3% |
| Aug 2026 | 89.7% | 4.4% | 3% | 2% | 0.89% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 1.5M | +233.3% | +19.2 points | |
| 2, held 2nd | 4.4% | 74K | -18.2% | -9.8 points | |
| 3, held 3rd | 3% | 49.5K | 0% | -4.8 points | |
| 4, held 4th | 2% | 33.1K | 0% | -3.2 points | |
| 5, held 5th | 0.89% | 14.8K | 0% | -1.4 points |
1.NEC
89.7%
Held 1st. 1.5M estimated branded searches, +233.3% vs prior month. Share +19.2 points.
2.Capita
4.4%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -9.8 points.
3.Civica
3%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -4.8 points.
4.
Datacom2%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -3.2 points.
0.89%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -1.4 points.
Compare search popularity between Capita and its closest rivals
How has branded search demand for Capita changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Capita worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among council tax software worldwide decreased from 14.3% to 4.4%.
- Across the 11 months ending August 2026, Capita’s estimated Share of Search among council tax software worldwide peaked at 15% in January 2026 and was lowest at 4.4% in August 2026.
How did search popularity change for council tax software worldwide in August 2026?
5 changes
In August 2026, NEC gained estimated Share of Search among council tax software worldwide, from 70.5% to 89.7%.
In August 2026, Capita lost estimated Share of Search among council tax software worldwide, from 14.2% to 4.4%.
In August 2026, Civica lost estimated Share of Search among council tax software worldwide, from 7.8% to 3%.
In August 2026, Datacom lost estimated Share of Search among council tax software worldwide, from 5.2% to 2%.
In August 2026, TechnologyOne lost estimated Share of Search among council tax software worldwide, from 2.3% to 0.89%.
Where does Capita compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Council tax software | 2nd of 5 | 4.4% | Shown above |
| Snowboard brands | 3rd of 5 | 9.4% | Show ranking |
How is Capita measured?
Brandwave collects information about searches that people make online using Capita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- capita
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