Brandwave

How popular isCabot Creamery?

In September 2026, people searched for Cabot Creamery by name about 28,000 times worldwide, a 7.3% decrease from the previous year. These searches made up 7.2% of all global cheese brand searches, placing Cabot Creamery fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cheese brands, Cabot Creamery appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Cabot Creamery is the fifth most searched of 9 competitors and the second most recommended in AI answers.

  1. SargentoShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PhiladelphiaShare of searches 23.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TillamookShare of searches 23.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Cathedral CityShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Cabot CreameryShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cabot Creamery was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cabot Creamery is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tillamook1st
  2. Cabot Creamery2nd
  3. Sargento3rd
  4. Kerrygold4th
  5. Philadelphia–
  6. Cathedral City–
  7. Bega–
  8. Anchor–
  9. Mainland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kerrygold2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cheese brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which cheese brands compete with Cabot Creamery?

Cabot Creamery against cheese brands worldwide, by month

Share of searches by month for Sargento, Philadelphia, Tillamook, Cathedral City, Cabot Creamery, Bega. The figures are in the table below the chart.

View monthly share of searches table
MonthSargentoPhiladelphiaTillamookCathedral CityCabot CreameryBegaAnchorMainlandKerrygold
Oct 202525.8%32.1%7.9%17%10.7%5.3%1.3%<0.01%—
Nov 202524.9%37.7%9.3%13.4%8.5%5.1%1.2%<0.01%—
Dec 202520.2%42.5%10.4%12.3%8.8%4.7%1.1%<0.01%—
Jan 202623%41.3%10.1%12%8%4.5%1.1%<0.01%—
Feb 202620.1%44%10.8%12.1%7%4.8%1.2%<0.01%—
Mar 202623.1%41.4%10.1%13.2%6.6%4.5%1.1%<0.01%—
Apr 202623.9%45.9%9.2%10.3%5.6%4.1%1%<0.01%—
May 202621.1%48%9.6%10.8%5.1%4.3%1%<0.01%—
Jun 202618.9%52.2%8.6%9.1%6.4%3.8%0.94%<0.01%—
Jul 202624.9%39.1%11.7%10.2%7.6%5.2%1.3%<0.01%—
Aug 202624.9%31.1%13.9%12.7%9.6%6.2%1.5%<0.01%—
Sep 202631.3%23.2%23.2%9.5%7.2%4.6%0.92%<0.01%—
  1. 1.Sargento

    31.3%

    Moved from 2nd to 1st. 122K estimated branded searches, +68.2% vs prior month. Share +6.4 points.

  2. Moved from 1st to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -7.9 points.

  3. 3.Tillamook

    23.2%

    Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +9.3 points.

  4. Held 4th. 37K estimated branded searches, 0% vs prior month. Share -3.2 points.

  5. Held 5th. 28K estimated branded searches, 0% vs prior month. Share -2.4 points.

  6. 6.Bega

    4.6%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  7. 7.Anchor

    0.92%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Mainland

    <0.01%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

  9. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Cabot Creamery and its closest rivals

Every comparison with Cabot Creamery

6 comparisons

How has branded search demand for Cabot Creamery changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cabot Creamery worldwide fell from 30.2K to 28K.
  • Across the 12 months ending September 2026, Cabot Creamery’s share of searches among cheese brands worldwide decreased from 10.7% to 7.2%.
  • Across the 12 months ending September 2026, Cabot Creamery’s share of searches among cheese brands worldwide peaked at 10.7% in October 2025 and was lowest at 5.1% in May 2026.
  • Across the 12 months ending September 2026, Cabot Creamery fell from 4th to 5th among cheese brands worldwide.

How did search popularity change for cheese brands worldwide in September 2026?

6 changes
  1. In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.

  2. In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.

  3. In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%.

  4. In September 2026, Cathedral City lost share of searches among cheese brands worldwide, from 12.7% to 9.5%.

  5. In September 2026, Cabot Creamery lost share of searches among cheese brands worldwide, from 9.6% to 7.2%.

  6. In September 2026, Bega lost share of searches among cheese brands worldwide, from 6.2% to 4.6%.

How are Cabot Creamery’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cabot Creamery’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cabot cheese
  • cabot creamery

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How the Brand Demand Index is measured

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