How popular isButtondown in search?
In August 2026, there were an estimated 620 branded searches for Buttondown worldwide which is up 29.2% over the last 11 months. Buttondown holds 0.02% estimated Share of Search among newsletter platforms worldwide and is ranked 7th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which newsletter platforms compete with Buttondown?
Share of Search by month for Substack, Mailchimp, MailerLite, Buttondown. The figures are in the table below the chart.
View monthly share of search table
| Month | Substack | Mailchimp | MailerLite | beehiiv | Kit | Ghost | Buttondown |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 46.1% | 7.6% | 2.1% | 2.2% | 0.75% | 0.01% |
| Nov 2025 | 41.5% | 46.2% | 7.6% | 2.1% | 1.9% | 0.68% | 0.01% |
| Dec 2025 | 51.2% | 38.2% | 6.3% | 1.7% | 1.9% | 0.68% | 0.01% |
| Jan 2026 | 51.1% | 38.3% | 6.3% | 2.1% | 1.6% | 0.6% | 0.02% |
| Feb 2026 | 50.2% | 37.8% | 7.4% | 2.5% | 1.5% | 0.73% | 0.02% |
| Mar 2026 | 50.4% | 38.7% | 6.4% | 2.5% | 1.3% | 0.66% | 0.02% |
| Apr 2026 | 50.6% | 38.5% | 6.3% | 2.5% | 1.3% | 0.67% | 0.02% |
| May 2026 | 54.5% | 34.2% | 6.9% | 2.3% | 1.3% | 0.73% | 0.02% |
| Jun 2026 | 54.9% | 34% | 6.8% | 2.2% | 1.4% | 0.59% | 0.02% |
| Jul 2026 | 57.7% | 31% | 7.1% | 2.3% | 1.2% | 0.59% | 0.02% |
| Aug 2026 | 64.1% | 26.9% | 5.4% | 1.8% | 1.2% | 0.54% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.1% | 2.5M | +20.6% | +6.4 points | |
| 2, held 2nd | 26.9% | 1.1M | -5.6% | -4.1 points | |
| 3, held 3rd | 5.4% | 211K | -18% | -1.7 points | |
| 4, held 4th | 1.8% | 70.6K | -16.5% | -0.5 points | |
| 5, held 5th | 1.2% | 48.4K | +11.2% | 0 points | |
| 6, held 6th | 0.54% | 21.2K | +0.33% | 0 points | |
| 7, held 7th | 0.02% | 620 | -8.8% | 0 points |
1.
Substack
64.1%
held 1st · 2.5M estimated branded searches · +20.6% vs prior month · +6.4 points
26.9%
held 2nd · 1.1M estimated branded searches · -5.6% vs prior month · -4.1 points
5.4%
held 3rd · 211K estimated branded searches · -18% vs prior month · -1.7 points
4.
beehiiv1.8%
held 4th · 70.6K estimated branded searches · -16.5% vs prior month · -0.5 points
5.
Kit1.2%
held 5th · 48.4K estimated branded searches · +11.2% vs prior month · 0 points
6.
Ghost
0.54%
held 6th · 21.2K estimated branded searches · +0.33% vs prior month · 0 points
0.02%
held 7th · 620 estimated branded searches · -8.8% vs prior month · 0 points
Compare search popularity between Buttondown and its closest rivals
How has branded search demand for Buttondown changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Buttondown worldwide rose from 480 to 620.
- Across the 11 months ending August 2026, Buttondown’s estimated Share of Search among newsletter platforms worldwide held steady, from 0.01% to 0.02%.
How did search popularity change for newsletter platforms worldwide in August 2026?
6 changes
In August 2026, Substack gained estimated Share of Search among newsletter platforms worldwide, from 57.7% to 64.1%.
In August 2026, Mailchimp lost estimated Share of Search among newsletter platforms worldwide, from 31% to 26.9%.
In August 2026, MailerLite lost estimated Share of Search among newsletter platforms worldwide, from 7.1% to 5.4%.
In August 2026, beehiiv lost estimated Share of Search among newsletter platforms worldwide, from 2.3% to 1.8%.
Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026.
Estimated monthly branded searches for Kit worldwide fell 34.5% over 11 measured months, from 73.8K to 48.4K in August 2026.
How is Buttondown measured?
Brandwave collects information about searches that people make online using Buttondown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- buttondown app
- buttondown email
- Buttondown newsletter
- buttondown pricing
- buttondown.com
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Is Buttondown your brand?
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