Brandwave

How popular isBlue Letter Bible?

In September 2026, people searched for Blue Letter Bible by name about 246,000 times worldwide, about the same as the previous year. These searches made up 63.8% of all global bible and prayer app searches, placing Blue Letter Bible first out of 11 apps. When we asked both ChatGPT and Google AI Overviews about bible and prayer apps, Blue Letter Bible appeared in two of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Blue Letter Bible is the most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Blue Letter BibleShare of searches 63.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. YouVersionShare of searches 19.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. HallowShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Pray as you goShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Lectio 365Share of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top bible and prayer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Letter Bible was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blue Letter Bible is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouVersion1st
  2. Hallow2nd
  3. Lectio 3653rd
  4. PrayerMate4th
  5. Echo Prayer5th
  6. Pray as you go6th
  7. Blue Letter Bible7th
  8. Dwell8th
  9. Pray.com9th
  10. Glorify–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouVersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hallow3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lectio 3653 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Letter Bible2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pray as you go2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PrayerMate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Prayer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pray.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glorify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about bible and prayer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which bible and prayer apps compete with Blue Letter Bible?

Blue Letter Bible against bible and prayer apps worldwide, by month

Share of searches by month for Blue Letter Bible, YouVersion, Hallow, Pray as you go, Lectio 365. The figures are in the table below the chart.

View monthly share of searches table
MonthBlue Letter BibleYouVersionHallowPray as you goLectio 365Pray.comGlorifyDwellPrayerMateAbideEcho Prayer
Oct 202561.3%22.5%5.5%5.5%2.5%0.47%0.9%0.47%0.4%0.32%0.12%
Nov 202561.5%22.6%5.6%5.6%2.5%0.48%0.73%0.4%0.33%0.25%0.12%
Dec 202556.3%20.7%11.4%6.2%2.8%0.45%0.67%0.67%0.36%0.28%0.13%
Jan 202657.9%25.9%5.2%5.2%2.3%0.56%0.85%1%0.45%0.38%0.17%
Feb 202651.1%18.8%18.8%4.6%3.1%0.39%0.75%1.7%0.39%0.27%0.12%
Mar 202659%21.7%7.9%5.3%2.9%0.38%1.3%0.58%0.38%0.31%0.12%
Apr 202663.4%19.1%7%5.7%2.6%0.41%0.62%0.62%0.33%0.26%0.07%
May 202664.3%19.3%5.8%5.8%2.6%0.63%0.5%0.42%0.34%0.26%0.05%
Jun 202660.7%22.4%4.5%6.7%2.4%1.6%0.57%0.39%0.39%0.27%0.05%
Jul 202663.6%19.1%4.7%5.7%2.6%2.6%0.6%0.41%0.41%0.32%0.05%
Aug 202658.6%21.6%6.5%6.5%2.9%2.4%0.47%0.38%0.38%0.29%0.06%
Sep 202663.8%19.2%5.8%5.8%2.6%1.4%0.49%0.34%0.34%0.26%0.05%

  1. 1.Blue Letter Bible

    63.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.2 points.

  2. 2.YouVersion

    19.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Hallow

    5.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Pray as you go

    5.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Lectio 365

    2.6%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Pray.com

    1.4%

    Held 6th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1 points.

  7. 7.Glorify

    0.49%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  8. 8.Dwell

    0.34%

    Held 8th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.PrayerMate

    0.34%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Abide

    0.26%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Echo Prayer

    0.05%

    Held 11th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Blue Letter Bible and its closest rivals

Every comparison with Blue Letter Bible

10 comparisons

How has branded search demand for Blue Letter Bible changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blue Letter Bible worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Blue Letter Bible’s share of searches among bible and prayer apps worldwide increased from 61.3% to 63.8%.
  • Across the 12 months ending September 2026, Blue Letter Bible’s share of searches among bible and prayer apps worldwide peaked at 64.3% in May 2026 and was lowest at 51.1% in February 2026.

How did search popularity change for bible and prayer apps worldwide in September 2026?

6 changes

  1. In September 2026, Blue Letter Bible gained share of searches among bible and prayer apps worldwide, from 58.6% to 63.8%.

  2. In September 2026, YouVersion lost share of searches among bible and prayer apps worldwide, from 21.6% to 19.2%.

  3. In September 2026, Pray.com lost share of searches among bible and prayer apps worldwide, from 2.4% to 1.4%.

  4. In September 2026, Hallow lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

  5. In September 2026, Pray as you go lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

  6. Estimated monthly branded searches for Echo Prayer worldwide fell 56.3% over 12 measured months, from 480 to 210 in September 2026.

How are Blue Letter Bible’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blue Letter Bible’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blue letter bible

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How the Brand Demand Index is measured

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