Brandwave

Blue Letter Bible vs Hallow:Which is searched more?

In September 2026, Blue Letter Bible had more branded searches than Hallow among bible and prayer apps worldwide. Blue Letter Bible had about 246,000 branded searches, while Hallow had 22,200. Blue Letter Bible made up 63.8% of all bible and prayer app searches we track, and Hallow accounted for 5.8%. These are worldwide searches for English-language branded terms.

Share of searches among bible and prayer apps worldwide in September 2026Is Blue Letter Bible or Hallow more popular in search?
Blue Letter Bible63.8%246K searches
vs
Hallow5.8%22.2K searches

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Is Blue Letter Bible or Hallow more popular in search?

Compare the apps people use to read the Bible, pray and meditate on scripture. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blue Letter Bible and Hallow among bible and prayer apps worldwide, by month

Share of searches by month for Blue Letter Bible, Hallow. The figures are in the table below the chart.

View monthly share of searches table
MonthBlue Letter BibleYouVersionHallowPray as you goLectio 365Pray.comGlorifyDwellPrayerMateAbideEcho Prayer
Oct 202561.3%22.5%5.5%5.5%2.5%0.47%0.9%0.47%0.4%0.32%0.12%
Nov 202561.5%22.6%5.6%5.6%2.5%0.48%0.73%0.4%0.33%0.25%0.12%
Dec 202556.3%20.7%11.4%6.2%2.8%0.45%0.67%0.67%0.36%0.28%0.13%
Jan 202657.9%25.9%5.2%5.2%2.3%0.56%0.85%1%0.45%0.38%0.17%
Feb 202651.1%18.8%18.8%4.6%3.1%0.39%0.75%1.7%0.39%0.27%0.12%
Mar 202659%21.7%7.9%5.3%2.9%0.38%1.3%0.58%0.38%0.31%0.12%
Apr 202663.4%19.1%7%5.7%2.6%0.41%0.62%0.62%0.33%0.26%0.07%
May 202664.3%19.3%5.8%5.8%2.6%0.63%0.5%0.42%0.34%0.26%0.05%
Jun 202660.7%22.4%4.5%6.7%2.4%1.6%0.57%0.39%0.39%0.27%0.05%
Jul 202663.6%19.1%4.7%5.7%2.6%2.6%0.6%0.41%0.41%0.32%0.05%
Aug 202658.6%21.6%6.5%6.5%2.9%2.4%0.47%0.38%0.38%0.29%0.06%
Sep 202663.8%19.2%5.8%5.8%2.6%1.4%0.49%0.34%0.34%0.26%0.05%

How has the Blue Letter Bible and Hallow comparison changed over the last 12 months?

3 findings

How did search popularity change for bible and prayer apps worldwide in September 2026?

2 changes

  1. In September 2026, Blue Letter Bible gained share of searches among bible and prayer apps worldwide, from 58.6% to 63.8%.

  2. In September 2026, Hallow lost share of searches among bible and prayer apps worldwide, from 6.5% to 5.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Letter Bible’s and Hallow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Letter Bible

1 branded search term

  • blue letter bible

Hallow

1 branded search term

  • hallow app

How the Brand Demand Index is measured

Other head-to-heads among bible and prayer apps

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