How popular isBench in search?
In September 2026, there were an estimated 1.6K branded searches for Bench worldwide which is down 33.3% over the last 12 months. Bench holds 32.7% estimated Share of Search among bookkeeping services worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bench32.7%
Bookkeeper36026.5%
Pilot20.4%
Xendoo20.4%
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Which bookkeeping services compete with Bench?
Share of Search by month for Bench, Bookkeeper360, Pilot, Xendoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Bench | Bookkeeper360 | Pilot | Xendoo |
|---|---|---|---|---|
| Oct 2025 | 37% | 29.3% | 13.6% | 20.1% |
| Nov 2025 | 41.7% | 27.8% | 15.3% | 15.3% |
| Dec 2025 | 37.3% | 31.4% | 17.3% | 14.1% |
| Jan 2026 | 38.1% | 25.4% | 15.9% | 20.6% |
| Feb 2026 | 44.6% | 20% | 15.4% | 20% |
| Mar 2026 | 42.6% | 19.1% | 19.1% | 19.1% |
| Apr 2026 | 42.1% | 22.8% | 17.5% | 17.5% |
| May 2026 | 37.4% | 19.7% | 25.6% | 17.3% |
| Jun 2026 | 35.7% | 22.3% | 22.3% | 19.6% |
| Jul 2026 | 33.5% | 27.2% | 20.9% | 18.4% |
| Aug 2026 | 34.3% | 27.9% | 18.9% | 18.9% |
| Sep 2026 | 32.7% | 26.5% | 20.4% | 20.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 1.6K | 0% | -1.7 points | |
| 2, held 2nd | 26.5% | 1.3K | 0% | -1.4 points | |
| 3, held 3rd | 20.4% | 1K | +13.6% | +1.5 points | |
| 4, held 4th | 20.4% | 1K | +13.6% | +1.5 points |
1.
Bench32.7%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share -1.7 points.
26.5%
Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share -1.4 points.
3.
Pilot20.4%
Held 3rd. 1K estimated branded searches, +13.6% vs prior month. Share +1.5 points.
4.
Xendoo20.4%
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +1.5 points.
Compare search popularity between Bench and its closest rivals
Every comparison with Bench
3 comparisons
How has branded search demand for Bench changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bench worldwide fell from 2.4K to 1.6K.
- Across the 12 months ending September 2026, Bench’s estimated Share of Search among bookkeeping services worldwide decreased from 37% to 32.7%.
- Across the 12 months ending September 2026, Bench’s estimated Share of Search among bookkeeping services worldwide peaked at 44.6% in February 2026 and was lowest at 32.7% in September 2026.
How did search popularity change for bookkeeping services worldwide in September 2026?
4 changes
In September 2026, Pilot gained estimated Share of Search among bookkeeping services worldwide, from 18.9% to 20.4%.
In September 2026, Xendoo gained estimated Share of Search among bookkeeping services worldwide, from 18.9% to 20.4%.
In September 2026, Bench lost estimated Share of Search among bookkeeping services worldwide, from 34.3% to 32.7%.
In September 2026, Bookkeeper360 lost estimated Share of Search among bookkeeping services worldwide, from 27.9% to 26.5%.
How is Bench measured?
Brandwave collects information about searches that people make online using Bench’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bench accounting
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Is Bench your brand?
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