Brandwave

How popular isBaseten in search?

In September 2026, people searched for Baseten by name about 49,500 times worldwide, a 173.5% increase from the previous year. These searches made up 5% of all global LLM inference platform searches, placing Baseten sixth out of eight platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Groq37.1%
  2. OpenAI API24.8%
  3. Replicate13.6%
  4. vLLM13.6%
  5. Together AI5.3%
  6. Baseten5%
  7. Anyscale0.66%
  8. Fireworks AI—
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Which LLM inference platforms compete with Baseten?

Baseten against LLM inference platforms worldwide, by month

Share of searches by month for Groq, OpenAI API, Replicate, vLLM, Together AI, Baseten. The figures are in the table below the chart.

View monthly share of searches table
MonthGroqOpenAI APIReplicatevLLMTogether AIBasetenAnyscaleFireworks AI
Oct 202524.8%30.3%20.3%16.6%4.4%2.2%1.2%—
Nov 202524.8%30.4%20.4%16.7%4.4%2.2%1%—
Dec 202550.9%18.6%15.3%10.2%3.3%1.1%0.61%—
Jan 202631.3%25.6%20.9%14%4.5%2.8%0.84%—
Feb 202631%31%17%13.9%4.5%1.9%0.83%—
Mar 202631.7%31.7%14.2%14.2%5.5%1.9%0.7%—
Apr 202632.6%26.7%14.6%17.8%5.7%2%0.59%—
May 202634.9%28.5%12.8%15.6%5%2.6%0.63%—
Jun 202635.9%24%13.2%16.1%6.2%3.9%0.79%—
Jul 202647.6%21.3%9.5%11.7%5.5%3.5%0.86%—
Aug 202641.6%22.8%12.5%12.5%5.9%3.7%0.92%—
Sep 202637.1%24.8%13.6%13.6%5.3%5%0.66%—
  1. 1.Groq

    37.1%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  2. 2.OpenAI API

    24.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Replicate

    13.6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.vLLM

    13.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. Held 5th. 52.4K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  6. Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  7. 7.Anyscale

    0.66%

    Held 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  8. Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Baseten and its closest rivals

Every comparison with Baseten

15 comparisons

How has branded search demand for Baseten changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baseten worldwide rose from 18.1K to 49.5K.
  • Across the 12 months ending September 2026, Baseten’s share of searches among LLM inference platforms worldwide increased from 2.2% to 5%.
  • Across the 12 months ending September 2026, Baseten’s share of searches among LLM inference platforms worldwide peaked at 5% in September 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for LLM inference platforms worldwide in September 2026?

6 changes
  1. In September 2026, OpenAI API gained share of searches among LLM inference platforms worldwide, from 22.8% to 24.8%.

  2. In September 2026, Baseten gained share of searches among LLM inference platforms worldwide, from 3.7% to 5%.

  3. In September 2026, Replicate gained share of searches among LLM inference platforms worldwide, from 12.5% to 13.6%.

  4. In September 2026, vLLM gained share of searches among LLM inference platforms worldwide, from 12.5% to 13.6%.

  5. In September 2026, Groq lost share of searches among LLM inference platforms worldwide, from 41.6% to 37.1%.

  6. In September 2026, Together AI lost share of searches among LLM inference platforms worldwide, from 5.9% to 5.3%.

How are Baseten’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baseten’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baseten

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How the Brand Demand Index is measured

Where does Baseten compete?

Baseten is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
LLM inference platforms6th of 85%Shown above
Model serving platforms2nd of 1119%Show ranking
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Is Baseten your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.