Brandwave

How popular isBarnes & Noble Press?

In September 2026, people searched for Barnes & Noble Press by name about 22,200 times worldwide, a 22.7% increase from the previous year. These searches made up 0.58% of all global self publishing platform searches, placing Barnes & Noble Press sixth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about self publishing platforms, Barnes & Noble Press appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Barnes & Noble Press is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Amazon KDPShare of searches 47.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Amazon Kindle Direct PublishingShare of searches 47.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. IngramSparkShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Draft2DigitalShare of searches 0.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Barnes & Noble PressShare of searches 0.58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top self publishing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barnes & Noble Press was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Barnes & Noble Press is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon Kindle Direct Publishing1st
  2. Draft2Digital2nd
  3. IngramSpark3rd
  4. Lulu4th
  5. Barnes & Noble Press5th
  6. Amazon KDP6th
  7. Kobo Writing Life7th
  8. Smashwords8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Kindle Direct Publishing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Draft2Digital5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lulu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IngramSpark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon KDP3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barnes & Noble Press3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kobo Writing Life2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smashwords1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about self publishing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which self publishing platforms compete with Barnes & Noble Press?

Barnes & Noble Press against self publishing platforms worldwide, by month

Share of searches by month for Amazon KDP, Amazon Kindle Direct Publishing, IngramSpark, Barnes & Noble Press. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon KDPAmazon Kindle Direct PublishingIngramSparkDraft2DigitalSmashwordsBarnes & Noble PressKobo Writing LifeLulu
Oct 202546.6%46.6%2.8%1.3%1.3%0.69%0.46%0.31%
Nov 202545.9%45.9%3.4%1.5%1.5%0.83%0.45%0.37%
Dec 202546.6%46.6%2.8%1.3%1.3%0.69%0.38%0.31%
Jan 202646.4%46.4%2.8%1.5%1.5%0.69%0.38%0.31%
Feb 202646.1%46.1%3.4%1.5%1.2%0.83%0.46%0.3%
Mar 202646.6%46.6%2.8%1.3%1.3%0.69%0.38%0.31%
Apr 202646.6%46.6%2.8%1.5%1%0.69%0.46%0.31%
May 202646.7%46.7%2.8%1.3%1%0.69%0.46%0.31%
Jun 202646.8%46.8%2.8%1%1%0.69%0.46%0.31%
Jul 202646.6%46.6%2.8%1.3%1.3%0.69%0.46%0.31%
Aug 202646.9%46.9%2.8%1%0.85%0.69%0.46%0.31%
Sep 202647.5%47.5%2.3%0.7%0.7%0.58%0.38%0.26%

  1. 1.Amazon KDP

    47.5%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +0.6 points.

  2. 2.Amazon Kindle Direct Publishing

    47.5%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +0.6 points.

  3. 3.IngramSpark

    2.3%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Draft2Digital

    0.7%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  5. 5.Smashwords

    0.7%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Barnes & Noble Press

    0.58%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Kobo Writing Life

    0.38%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Lulu

    0.26%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Barnes & Noble Press and its closest rivals

Every comparison with Barnes & Noble Press

7 comparisons

How has branded search demand for Barnes & Noble Press changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barnes & Noble Press worldwide rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Barnes & Noble Press’ share of searches among self publishing platforms worldwide held steady, from 0.69% to 0.58%.

How did search popularity change for self publishing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Amazon KDP gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%.

  2. In September 2026, Amazon Kindle Direct Publishing gained share of searches among self publishing platforms worldwide, from 46.9% to 47.5%.

  3. Estimated monthly branded searches for Barnes & Noble Press worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Kobo Writing Life worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for IngramSpark worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  6. Estimated monthly branded searches for Lulu worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

How are Barnes & Noble Press’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Barnes & Noble Press’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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