Brandwave

How popular isBaby Tracker in search?

In August 2026, there were an estimated 9.9K branded searches for Baby Tracker worldwide which is up 22.2% over the last 11 months. Baby Tracker holds 26.3% estimated Share of Search among parenting apps worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Huckleberry32.1%
  2. Wonder Weeks32.1%
  3. Baby Tracker26.3%
  4. Kinedu9.5%
  5. Baby Connect—
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Which parenting apps compete with Baby Tracker?

Baby Tracker against parenting apps worldwide, by month

Share of Search by month for Huckleberry, Wonder Weeks, Baby Tracker, Kinedu. The figures are in the table below the chart.

View monthly share of search table
MonthHuckleberryWonder WeeksBaby TrackerKineduBaby Connect
Oct 202524.4%44.7%20%10.9%—
Nov 202525.9%38.7%25.9%9.4%—
Dec 202524.5%36.6%30%8.9%—
Jan 202621.3%31.9%39.1%7.7%—
Feb 202621.7%32.4%39.6%6.3%—
Mar 202624.9%30.5%37.2%7.4%—
Apr 202624.9%30.5%37.2%7.4%—
May 202627.1%33.2%33.2%6.5%—
Jun 202626.3%32.1%32.1%9.5%—
Jul 202628.4%34.7%28.4%8.5%—
Aug 202632.1%32.1%26.3%9.5%—
Sep 2026—————

  1. 1.Huckleberry

    32.1%

    Moved from 3rd to 1st. 12.1K estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Wonder Weeks

    32.1%

    Moved from 1st to 2nd. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Baby Tracker

    26.3%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

  4. 4.Kinedu

    9.5%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. —.Baby Connect

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Baby Tracker and its closest rivals

Every comparison with Baby Tracker

How has branded search demand for Baby Tracker changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baby Tracker worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, Baby Tracker’s estimated Share of Search among parenting apps worldwide increased from 20% to 26.3%.
  • Across the 11 months ending August 2026, Baby Tracker’s estimated Share of Search among parenting apps worldwide peaked at 39.6% in February 2026 and was lowest at 20% in October 2025.

How did search popularity change for parenting apps worldwide in August 2026?

  1. In August 2026, Huckleberry overtook Baby Tracker to take the highest estimated Share of Search among parenting apps worldwide, at 32.1%.

  2. In August 2026, Kinedu gained estimated Share of Search among parenting apps worldwide, from 8.5% to 9.5%.

  3. In August 2026, Wonder Weeks lost estimated Share of Search among parenting apps worldwide, from 34.7% to 32.1%.

  4. In August 2026, Baby Tracker lost estimated Share of Search among parenting apps worldwide, from 28.4% to 26.3%.

How is Baby Tracker measured?

Brandwave collects information about searches that people make online using Baby Tracker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • baby tracker
  • baby tracker app

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How the Brand Demand Index is measured

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