Brandwave

How popular isAxon in search?

In August 2026, there were an estimated 246K branded searches for Axon worldwide which is down 18.3% over the last 11 months. Axon holds 53% estimated Share of Search among public safety software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Axon53%
  2. CentralSquare23.7%
  3. Motorola Solutions10.7%
  4. Tyler Technologies8.7%
  5. Mark433.9%
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Which public safety software compete with Axon?

Axon against public safety software worldwide, by month

Share of Search by month for Axon, CentralSquare, Motorola Solutions, Tyler Technologies, Mark43. The figures are in the table below the chart.

View monthly share of search table
MonthAxonCentralSquareMotorola SolutionsTyler TechnologiesMark43
Oct 202561.7%18.5%10.1%8.3%1.4%
Nov 202558%21.3%11.7%7.8%1.3%
Dec 202555.6%20.5%11.2%11.2%1.5%
Jan 202659%17.8%11.9%9.7%1.6%
Feb 202659.2%17.8%11.9%9.7%1.3%
Mar 202656.6%20.8%11.4%9.3%1.9%
Apr 202656.6%20.8%11.4%9.3%1.9%
May 202654.4%24.3%10.9%8.9%1.5%
Jun 202654.5%24.4%11%9%1.2%
Jul 202649.3%27%12.1%9.9%1.6%
Aug 202653%23.7%10.7%8.7%3.9%
Sep 2026—————
  1. 1.Axon

    53%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  2. Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Mark43

    3.9%

    Held 5th. 18.1K estimated branded searches, +174.2% vs prior month. Share +2.3 points.

Compare search popularity between Axon and its closest rivals

How has branded search demand for Axon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Axon worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Axon’s estimated Share of Search among public safety software worldwide decreased from 61.7% to 53%.
  • Across the 11 months ending August 2026, Axon’s estimated Share of Search among public safety software worldwide peaked at 61.7% in October 2025 and was lowest at 49.3% in July 2026.

How did search popularity change for public safety software worldwide in August 2026?

  1. In August 2026, Axon gained estimated Share of Search among public safety software worldwide, from 49.3% to 53%.

  2. In August 2026, Mark43 gained estimated Share of Search among public safety software worldwide, from 1.6% to 3.9%.

  3. In August 2026, CentralSquare lost estimated Share of Search among public safety software worldwide, from 27% to 23.7%.

  4. In August 2026, Motorola Solutions lost estimated Share of Search among public safety software worldwide, from 12.1% to 10.7%.

  5. In August 2026, Tyler Technologies lost estimated Share of Search among public safety software worldwide, from 9.9% to 8.7%.

How is Axon measured?

Brandwave collects information about searches that people make online using Axon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • axon

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How the Brand Demand Index is measured

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Is Axon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.