Axon vs Mark43:Which is more popular by branded search?
In August 2026, Axon had more branded searches than Mark43 among public safety software worldwide. Axon was estimated to have 246K branded searches compared to Mark43’s 18.1K, and held a 53% Share of Search versus Mark43’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Axon or Mark43?
Compare the systems emergency services run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Axon, Mark43. The figures are in the table below the chart.
View monthly share of search table
| Month | Axon | CentralSquare | Motorola Solutions | Tyler Technologies | Mark43 |
|---|---|---|---|---|---|
| Oct 2025 | 61.7% | 18.5% | 10.1% | 8.3% | 1.4% |
| Nov 2025 | 58% | 21.3% | 11.7% | 7.8% | 1.3% |
| Dec 2025 | 55.6% | 20.5% | 11.2% | 11.2% | 1.5% |
| Jan 2026 | 59% | 17.8% | 11.9% | 9.7% | 1.6% |
| Feb 2026 | 59.2% | 17.8% | 11.9% | 9.7% | 1.3% |
| Mar 2026 | 56.6% | 20.8% | 11.4% | 9.3% | 1.9% |
| Apr 2026 | 56.6% | 20.8% | 11.4% | 9.3% | 1.9% |
| May 2026 | 54.4% | 24.3% | 10.9% | 8.9% | 1.5% |
| Jun 2026 | 54.5% | 24.4% | 11% | 9% | 1.2% |
| Jul 2026 | 49.3% | 27% | 12.1% | 9.9% | 1.6% |
| Aug 2026 | 53% | 23.7% | 10.7% | 8.7% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Axon and Mark43 comparison changed over the last 12 months?
3 findings
- Axon was ahead of Mark43 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Axon’s estimated Share of Search among public safety software worldwide moved from 61.7% to 53%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Mark43’s estimated Share of Search among public safety software worldwide moved from 1.4% to 3.9%, and its estimated monthly branded searches moved from 6.6K to 18.1K.
How did search popularity change for public safety software worldwide in August 2026?
2 changes
In August 2026, Axon gained estimated Share of Search among public safety software worldwide, from 49.3% to 53%.
In August 2026, Mark43 gained estimated Share of Search among public safety software worldwide, from 1.6% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Axon’s and Mark43’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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