How popular isAteco in search?
In September 2026, people searched for Ateco by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 37.1% of all global cake decorating searches, placing Ateco second out of seven brands. These are worldwide searches for English-language branded terms.
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Which cake decorating compete with Ateco?
Share of searches by month for FunCakes, Ateco, Ann Clark, Wilton, PME, Sugarflair. The figures are in the table below the chart.
View monthly share of searches table
| Month | FunCakes | Ateco | Ann Clark | Wilton | PME | Sugarflair | Culpitt |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 39.8% | 10.5% | 4.2% | 3.5% | 2.2% | 0.02% |
| Nov 2025 | 39.3% | 39.3% | 11.5% | 4.1% | 3.5% | 2.2% | 0.02% |
| Dec 2025 | 43% | 28.7% | 16.1% | 4.5% | 3.8% | 3.8% | 0.02% |
| Jan 2026 | 36.9% | 36.9% | 15.9% | 4.9% | 3.3% | 2% | 0.02% |
| Feb 2026 | 24.1% | 29.4% | 39.2% | 3.1% | 2.6% | 1.6% | 0.02% |
| Mar 2026 | 36.4% | 36.4% | 18.1% | 3.8% | 3.2% | 2% | 0.02% |
| Apr 2026 | 41.1% | 41.1% | 8.6% | 4.3% | 2.9% | 2% | 0.02% |
| May 2026 | 41.8% | 34.2% | 14.6% | 4.4% | 3% | 2% | 0.02% |
| Jun 2026 | 40.4% | 40.4% | 8.7% | 5.2% | 2.7% | 2.4% | 0.03% |
| Jul 2026 | 42% | 34.4% | 13.6% | 4.5% | 2.8% | 2.5% | 0.09% |
| Aug 2026 | 46.5% | 31.1% | 11% | 6% | 3.1% | 2.3% | 0.03% |
| Sep 2026 | 45.4% | 37.1% | 8% | 4% | 3.3% | 2.2% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 18.1K | +22.3% | -1.1 points | |
| 2, held 2nd | 37.1% | 14.8K | +49.5% | +6 points | |
| 3, held 3rd | 8% | 3.2K | -8.6% | -3 points | |
| 4, held 4th | 4% | 1.6K | -15.8% | -2 points | |
| 5, held 5th | 3.3% | 1.3K | +30% | +0.1 points | |
| 6, held 6th | 2.2% | 880 | +22.2% | -0.1 points | |
| 7, held 7th | 0.03% | 10 | 0% | 0 points |
1.
FunCakes45.4%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share -1.1 points.
2.Ateco
37.1%
Held 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +6 points.
8%
Held 3rd. 3.2K estimated branded searches, -8.6% vs prior month. Share -3 points.
4.
Wilton4%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -2 points.
5.PME
3.3%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.
2.2%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share -0.1 points.
7.
Culpitt0.03%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ateco and its closest rivals
Every comparison with Ateco
5 comparisons
How has branded search demand for Ateco changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ateco worldwide fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide decreased from 39.8% to 37.1%.
- Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide peaked at 41.1% in April 2026 and was lowest at 28.7% in December 2025.
- Across the 12 months ending September 2026, Ateco fell from 1st to 2nd among cake decorating worldwide.
How did search popularity change for cake decorating worldwide in September 2026?
6 changes
In September 2026, Ateco gained share of searches among cake decorating worldwide, from 31.1% to 37.1%.
In September 2026, Ann Clark lost share of searches among cake decorating worldwide, from 11% to 8%.
In September 2026, Wilton lost share of searches among cake decorating worldwide, from 6% to 4%.
In September 2026, FunCakes lost share of searches among cake decorating worldwide, from 46.5% to 45.4%.
PME’s share of searches among cake decorating worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in September 2026.
Estimated monthly branded searches for Sugarflair worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Ateco’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ateco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ateco
Who owns Ateco?
Ateco is owned by August Thomsen Corp. Brandwave does not track any other brands owned by August Thomsen Corp.
Do you work for Ateco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ateco your brand?
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