How popular isAlamy in search?
In August 2026, there were an estimated 154K branded searches for Alamy worldwide which is down 18.5% over the last 11 months. Alamy holds 10.8% estimated Share of Search among stock photo libraries worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Getty Images58.1%
iStock22.4%
Alamy10.8%
123RF4.4%
Depositphotos4.3%
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Which stock photo libraries compete with Alamy?
Share of Search by month for Getty Images, iStock, Alamy, 123RF, Depositphotos. The figures are in the table below the chart.
View monthly share of search table
| Month | Getty Images | iStock | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 26.6% | 8.4% | 5.1% | 4.1% |
| Nov 2025 | 51.8% | 29.5% | 9.4% | 4.7% | 4.6% |
| Dec 2025 | 55.6% | 26.8% | 8.5% | 5.1% | 4.1% |
| Jan 2026 | 54.5% | 26.3% | 10.1% | 5% | 4.1% |
| Feb 2026 | 54.7% | 26.1% | 10.1% | 5% | 4% |
| Mar 2026 | 53.2% | 21% | 11.5% | 7.2% | 7.2% |
| Apr 2026 | 54.5% | 25.8% | 11.7% | 4% | 4% |
| May 2026 | 57.1% | 22.3% | 10.3% | 5.1% | 5.1% |
| Jun 2026 | 58.6% | 22.8% | 10.7% | 4.4% | 3.6% |
| Jul 2026 | 59.1% | 22.9% | 10.8% | 3.7% | 3.6% |
| Aug 2026 | 58.1% | 22.4% | 10.8% | 4.4% | 4.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 827K | -17.9% | -0.9 points | |
| 2, held 2nd | 22.4% | 319K | -18.5% | -0.5 points | |
| 3, held 3rd | 10.8% | 154K | -16.4% | 0 points | |
| 4, held 4th | 4.4% | 62.5K | -0.05% | +0.7 points | |
| 5, held 5th | 4.3% | 61.5K | +0.2% | +0.7 points |
58.1%
held 1st · 827K estimated branded searches · -17.9% vs prior month · -0.9 points
2.
iStock22.4%
held 2nd · 319K estimated branded searches · -18.5% vs prior month · -0.5 points
3.
Alamy10.8%
held 3rd · 154K estimated branded searches · -16.4% vs prior month · 0 points
4.
123RF4.4%
held 4th · 62.5K estimated branded searches · -0.05% vs prior month · +0.7 points
4.3%
held 5th · 61.5K estimated branded searches · +0.2% vs prior month · +0.7 points
Compare search popularity between Alamy and its closest rivals
How has branded search demand for Alamy changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Alamy worldwide fell from 188K to 154K.
- Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide increased from 8.4% to 10.8%.
- Across the 11 months ending August 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide peaked at 11.7% in April 2026 and was lowest at 8.4% in October 2025.
How did search popularity change for stock photo libraries worldwide in August 2026?
5 changes
In August 2026, 123RF gained estimated Share of Search among stock photo libraries worldwide, from 3.7% to 4.4%.
In August 2026, Depositphotos gained estimated Share of Search among stock photo libraries worldwide, from 3.6% to 4.3%.
In August 2026, Getty Images lost estimated Share of Search among stock photo libraries worldwide, from 59.1% to 58.1%.
In August 2026, iStock lost estimated Share of Search among stock photo libraries worldwide, from 22.9% to 22.4%.
Estimated monthly branded searches for Alamy worldwide fell 18.5% over 11 measured months, from 188K to 154K in August 2026.
How is Alamy measured?
Brandwave collects information about searches that people make online using Alamy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- alamy
- alamy app
- alamy com
- alamy images
- alamy photos
- alamy stock images
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Is Alamy your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.