How popular isAdvocate in search?
In September 2026, there were an estimated 440 branded searches for Advocate worldwide which is down 35.3% over the last 12 months. Advocate holds 0.04% estimated Share of Search among flea, tick and worm treatment brands worldwide and is ranked 8th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flea, tick and worm treatment brands compete with Advocate?
Share of Search by month for Bravecto, NexGard, Simparica, Capstar, Drontal, Seresto, Advocate. The figures are in the table below the chart.
View monthly share of search table
| Month | Bravecto | NexGard | Simparica | Capstar | Drontal | Seresto | Comfortis | Advocate | Frontline |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 38.1% | 14% | 6.3% | 5.1% | 4.2% | 1% | 0.06% | — |
| Nov 2025 | 34.8% | 34.8% | 12.8% | 7% | 5.7% | 3.8% | 0.94% | 0.05% | — |
| Dec 2025 | 30.2% | 36.9% | 13.5% | 7.4% | 6.1% | 5% | 0.99% | 0.04% | — |
| Jan 2026 | 34.5% | 34.5% | 12.7% | 6.9% | 5.7% | 4.6% | 0.93% | 0.04% | — |
| Feb 2026 | 31% | 37.9% | 13.9% | 6.2% | 5.1% | 5.1% | 0.68% | 0.04% | — |
| Mar 2026 | 37.8% | 30.9% | 13.8% | 5.1% | 4.2% | 7.6% | 0.56% | 0.04% | — |
| Apr 2026 | 38.3% | 31.4% | 14% | 5.2% | 4.2% | 6.3% | 0.56% | 0.03% | — |
| May 2026 | 34.5% | 34.5% | 15.4% | 4.6% | 4.6% | 5.7% | 0.51% | 0.03% | — |
| Jun 2026 | 39.2% | 32% | 14.4% | 5.3% | 4.3% | 4.3% | 0.47% | 0.04% | — |
| Jul 2026 | 34.3% | 34.3% | 15.4% | 6.9% | 4.6% | 3.8% | 0.62% | 0.04% | — |
| Aug 2026 | 35.3% | 35.3% | 12.9% | 7.1% | 4.7% | 3.9% | 0.78% | 0.04% | — |
| Sep 2026 | 35.3% | 35.3% | 13% | 7.1% | 4.8% | 3.9% | 0.63% | 0.04% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 368K | 0% | +0.1 points | |
| 2, held 2nd | 35.3% | 368K | 0% | +0.1 points | |
| 3, held 3rd | 13% | 135K | 0% | 0 points | |
| 4, held 4th | 7.1% | 74K | 0% | 0 points | |
| 5, held 5th | 4.8% | 49.5K | 0% | 0 points | |
| 6, held 6th | 3.9% | 40.5K | 0% | 0 points | |
| 7, held 7th | 0.63% | 6.6K | -18.5% | -0.1 points | |
| 8, held 8th | 0.04% | 440 | +4.8% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Bravecto35.3%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
NexGard35.3%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
13%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.
4.Capstar
7.1%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Drontal4.8%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Seresto3.9%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
0.63%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
8.Advocate
0.04%
Held 8th. 440 estimated branded searches, +4.8% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Advocate and its closest rivals
How has branded search demand for Advocate changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Advocate worldwide fell from 680 to 440.
- Across the 12 months ending September 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands worldwide held steady, from 0.06% to 0.04%.
How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?
6 changes
NexGard’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 32% to 35.3% in September 2026.
Capstar’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 5.3% to 7.1% in September 2026.
Estimated monthly branded searches for Comfortis worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Advocate worldwide fell 35.3% over 12 measured months, from 680 to 440 in September 2026.
Estimated monthly branded searches for Drontal worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Seresto worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How is Advocate measured?
Brandwave collects information about searches that people make online using Advocate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- advocate flea
- advocate treatment
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Is Advocate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.