Advocate vs Capstar:Which is searched more?
In September 2026, Capstar had more branded searches than Advocate among flea, tick and worm treatment brands worldwide. Capstar was estimated to have 74K branded searches compared to Advocate’s 440, and held a 7.1% Share of Search versus Advocate’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Advocate or Capstar?
Compare the flea, tick and worm treatment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Capstar, Advocate. The figures are in the table below the chart.
View monthly share of search table
| Month | Bravecto | NexGard | Simparica | Capstar | Drontal | Seresto | Comfortis | Frontline | Advocate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 38% | 13.9% | 6.2% | 5.1% | 4.2% | 1% | 0.47% | 0.06% |
| Nov 2025 | 34.7% | 34.7% | 12.7% | 7% | 5.7% | 3.8% | 0.93% | 0.35% | 0.05% |
| Dec 2025 | 30.1% | 36.7% | 13.5% | 7.4% | 6% | 4.9% | 0.99% | 0.3% | 0.04% |
| Jan 2026 | 34.5% | 34.5% | 12.6% | 6.9% | 5.7% | 4.6% | 0.93% | 0.24% | 0.04% |
| Feb 2026 | 31% | 37.8% | 13.9% | 6.2% | 5.1% | 5.1% | 0.68% | 0.21% | 0.04% |
| Mar 2026 | 37.7% | 30.9% | 13.8% | 5.1% | 4.2% | 7.5% | 0.56% | 0.21% | 0.04% |
| Apr 2026 | 38.3% | 31.3% | 14% | 5.1% | 4.2% | 6.3% | 0.56% | 0.21% | 0.03% |
| May 2026 | 34.4% | 34.4% | 15.4% | 4.6% | 4.6% | 5.7% | 0.5% | 0.43% | 0.03% |
| Jun 2026 | 38.9% | 31.8% | 14.3% | 5.2% | 4.3% | 4.3% | 0.47% | 0.71% | 0.04% |
| Jul 2026 | 34.1% | 34.1% | 15.3% | 6.8% | 4.6% | 3.7% | 0.61% | 0.77% | 0.04% |
| Aug 2026 | 35.1% | 35.1% | 12.9% | 7.1% | 4.7% | 3.9% | 0.77% | 0.36% | 0.04% |
| Sep 2026 | 35.2% | 35.2% | 12.9% | 7.1% | 4.7% | 3.9% | 0.63% | 0.36% | 0.04% |
How has the Advocate and Capstar comparison changed over the last 12 months?
3 findings
- Capstar was ahead of Advocate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Advocate’s estimated Share of Search among flea, tick and worm treatment brands worldwide moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 680 to 440.
- Across the 12 months ending September 2026, Capstar’s estimated Share of Search among flea, tick and worm treatment brands worldwide moved from 6.2% to 7.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for flea, tick and worm treatment brands worldwide in September 2026?
2 changes
Capstar’s estimated Share of Search among flea, tick and worm treatment brands worldwide has gained ground for 3 months in a row, from 5.2% to 7.1% in September 2026.
Estimated monthly branded searches for Advocate worldwide fell 35.3% over 12 measured months, from 680 to 440 in September 2026.
Other head-to-heads among flea, tick and worm treatment brands
How each brand is measured
Brandwave collects information about searches that people make online using Advocate’s and Capstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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