Brandwave

Midas vs mycar Tyre & Auto:Which is more popular?

In September 2026, mycar Tyre & Auto had more branded searches than Midas among car servicing chains in Australia. mycar Tyre & Auto had about 49,500 branded searches, while Midas had 22,200. mycar Tyre & Auto made up 48.5% of all car servicing chain searches we track, and Midas accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about car servicing chains, both Midas and mycar Tyre & Auto appeared in all three answers. mycar Tyre & Auto was mentioned before Midas in every answer.

Among car servicing chains in Australia in September 2026

Who do people search for more?

mycar Tyre & Auto, about 2 searches for every 1 for Midas

mycar Tyre & Auto 49.5K searchesMidas 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Midas in 3 of 3mycar Tyre & Auto in 3 of 3

Who does AI recommend more?

mycar Tyre & Auto, named ahead of Midas in every answer

mycar Tyre & Auto first in 2Midas never first

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Top car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Midas and mycar Tyre & Auto showed up in all three answers. mycar Tyre & Auto was listed before Midas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. mycar Tyre & Auto1st
  2. Ultra Tune1st
  3. Midas3rd
  4. Pedders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • mycar Tyre & Auto3 of 3Named in 3 of 3 ChatGPT answers
  • Midas3 of 3Named in 3 of 3 ChatGPT answers
  • Ultra Tune3 of 3Named in 3 of 3 ChatGPT answers
  • Pedders0 of 3Named in 0 of 3 ChatGPT answers

See every answer about car servicing chains

3 answers
  • Asked ChatGPT

    “Where should I get my car serviced in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas
  • Asked ChatGPT

    “What are the best car servicing chains in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas
  • Asked ChatGPT

    “Which car service chain in Australia is cheapest for a logbook service?”

    1. 1Ultra Tune
    2. 2mycar Tyre & Auto
    3. 3Midas
  • Searched Google, AI Overview

    “car servicing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car service near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Midas or mycar Tyre & Auto more popular in search?

This chart shows how often people search Google for Midas and mycar Tyre & Auto by name. Each line represents a brand's share of searches for all four car servicing chains we track, month by month, from searches in Australia.

Midas and mycar Tyre & Auto among car servicing chains in Australia, by month

Share of searches by month for mycar Tyre & Auto, Midas. The figures are in the table below the chart.

View monthly share of searches table
Monthmycar Tyre & AutoMidasUltra TunePedders
Oct 202548.6%21.7%21.7%7.9%
Nov 202553.6%19.6%19.6%7.2%
Dec 202550.5%18.5%22.6%8.3%
Jan 202643.2%19.4%28.9%8.6%
Feb 202646.3%20.8%25.4%7.6%
Mar 202646.3%20.8%25.4%7.6%
Apr 202649.3%22.1%22.1%6.6%
May 202646.3%25.4%20.8%7.6%
Jun 202643.8%29.3%19.7%7.2%
Jul 202648.5%21.8%21.8%7.9%
Aug 202648.5%21.8%21.8%7.9%
Sep 202648.5%21.8%21.8%7.9%

How has the Midas and mycar Tyre & Auto comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia car servicing chains in September 2026?

2 changes
  1. Estimated monthly branded searches for mycar Tyre & Auto in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Midas in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Midas’ and mycar Tyre & Auto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midas

1 branded search term

  • midas

mycar Tyre & Auto

1 branded search term

  • mycar

How the Brand Demand Index is measured

Other head-to-heads among car servicing chains

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