Brandwave

How popular isMidas?

In September 2026, people searched for Midas by name about 22,200 times in Australia, an 18.1% decrease from the previous year. These searches made up 21.8% of all Australia car servicing chain searches, placing Midas second out of four chains. When we asked both ChatGPT and Google AI Overviews about car servicing chains, Midas appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Midas is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. mycar Tyre & AutoShare of searches 48.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. MidasShare of searches 21.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Ultra TuneShare of searches 21.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. PeddersShare of searches 7.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Midas website (opens in a new tab)

Follow Midas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Midas appeared in all three answers. Midas is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. mycar Tyre & Auto1st
  2. Ultra Tune1st
  3. Midas3rd
  4. Pedders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • mycar Tyre & Auto3 of 3Named in 3 of 3 ChatGPT answers
  • Midas3 of 3Named in 3 of 3 ChatGPT answers
  • Ultra Tune3 of 3Named in 3 of 3 ChatGPT answers
  • Pedders0 of 3Named in 0 of 3 ChatGPT answers

See every answer about car servicing chains

3 answers

  • Asked ChatGPT

    “Where should I get my car serviced in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas

  • Asked ChatGPT

    “What are the best car servicing chains in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas

  • Asked ChatGPT

    “Which car service chain in Australia is cheapest for a logbook service?”

    1. 1Ultra Tune
    2. 2mycar Tyre & Auto
    3. 3Midas

  • Searched Google, AI Overview

    “car servicing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car service near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which car servicing chains compete with Midas?

Midas against car servicing chains in Australia, by month

Share of searches by month for mycar Tyre & Auto, Midas, Ultra Tune, Pedders. The figures are in the table below the chart.

View monthly share of searches table
Monthmycar Tyre & AutoMidasUltra TunePedders
Oct 202548.6%21.7%21.7%7.9%
Nov 202553.6%19.6%19.6%7.2%
Dec 202550.5%18.5%22.6%8.3%
Jan 202643.2%19.4%28.9%8.6%
Feb 202646.3%20.8%25.4%7.6%
Mar 202646.3%20.8%25.4%7.6%
Apr 202649.3%22.1%22.1%6.6%
May 202646.3%25.4%20.8%7.6%
Jun 202643.8%29.3%19.7%7.2%
Jul 202648.5%21.8%21.8%7.9%
Aug 202648.5%21.8%21.8%7.9%
Sep 202648.5%21.8%21.8%7.9%

  1. 1.mycar Tyre & Auto

    48.5%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Midas

    21.8%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ultra Tune

    21.8%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pedders

    7.9%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Midas and its closest rivals

Every comparison with Midas

3 comparisons

How has branded search demand for Midas changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midas in Australia fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Midas’ share of searches among car servicing chains in Australia peaked at 29.3% in June 2026 and was lowest at 18.5% in December 2025.

How did search popularity change for Australia car servicing chains in September 2026?

4 changes

  1. Estimated monthly branded searches for mycar Tyre & Auto in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Pedders in Australia fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  3. Estimated monthly branded searches for Midas in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Ultra Tune in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are Midas’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Midas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • midas

Do you work for Midas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Midas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free