Brandwave

Midas vs Ultra Tune:Which is more popular?

In September 2026, Midas and Ultra Tune were level in searches among car servicing chains in Australia, with an estimated 22.2K branded searches each, at 21.8% of the total each. When we asked ChatGPT and Google AI Overviews about car servicing chains, both Midas and Ultra Tune appeared in all three answers. Ultra Tune was mentioned before Midas in every answer.

Among car servicing chains in Australia in September 2026

Who do people search for more?

Midas and Ultra Tune are searched for about as often as each other.

Midas 22.2K searchesUltra Tune 22.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Midas in 3 of 3Ultra Tune in 3 of 3

Who does AI recommend more?

Ultra Tune, named ahead of Midas in every answer

Ultra Tune first in 2Midas never first

Follow Midas vs Ultra Tune and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car servicing chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Midas and Ultra Tune showed up in all three answers. Ultra Tune was listed before Midas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. mycar Tyre & Auto1st
  2. Ultra Tune1st
  3. Midas3rd
  4. Pedders–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • mycar Tyre & Auto3 of 3Named in 3 of 3 ChatGPT answers
  • Midas3 of 3Named in 3 of 3 ChatGPT answers
  • Ultra Tune3 of 3Named in 3 of 3 ChatGPT answers
  • Pedders0 of 3Named in 0 of 3 ChatGPT answers

See every answer about car servicing chains

3 answers

  • Asked ChatGPT

    “Where should I get my car serviced in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas

  • Asked ChatGPT

    “What are the best car servicing chains in Australia?”

    1. 1mycar Tyre & Auto
    2. 2Ultra Tune
    3. 3Midas

  • Asked ChatGPT

    “Which car service chain in Australia is cheapest for a logbook service?”

    1. 1Ultra Tune
    2. 2mycar Tyre & Auto
    3. 3Midas

  • Searched Google, AI Overview

    “car servicing”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car service near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Midas or Ultra Tune more popular in search?

This chart shows how often people search Google for Midas and Ultra Tune by name. Each line represents a brand's share of searches for all four car servicing chains we track, month by month, from searches in Australia.

Midas and Ultra Tune among car servicing chains in Australia, by month

Share of searches by month for Midas, Ultra Tune. The figures are in the table below the chart.

View monthly share of searches table
Monthmycar Tyre & AutoMidasUltra TunePedders
Oct 202548.6%21.7%21.7%7.9%
Nov 202553.6%19.6%19.6%7.2%
Dec 202550.5%18.5%22.6%8.3%
Jan 202643.2%19.4%28.9%8.6%
Feb 202646.3%20.8%25.4%7.6%
Mar 202646.3%20.8%25.4%7.6%
Apr 202649.3%22.1%22.1%6.6%
May 202646.3%25.4%20.8%7.6%
Jun 202643.8%29.3%19.7%7.2%
Jul 202648.5%21.8%21.8%7.9%
Aug 202648.5%21.8%21.8%7.9%
Sep 202648.5%21.8%21.8%7.9%

How has the Midas and Ultra Tune comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Midas took it in May 2026.
  • Across the 12 months ending September 2026, Midas’ share of searches among car servicing chains in Australia moved from 21.7% to 21.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Ultra Tune’s share of searches among car servicing chains in Australia moved from 21.7% to 21.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.

How did search popularity change for Australia car servicing chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Midas in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Ultra Tune in Australia fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Midas’ and Ultra Tune’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Midas

1 branded search term

  • midas

Ultra Tune

1 branded search term

  • ultra tune

How the Brand Demand Index is measured

Other head-to-heads among car servicing chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free