JBL vs Sonos:Which is more popular?
In September 2026, JBL had more branded searches than Sonos among speaker brands in Australia. JBL had about 74,000 branded searches, while Sonos had 22,200. JBL made up 48.1% of all speaker brand searches we track, and Sonos accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about speaker brands, JBL appeared in all five answers and Sonos in one. JBL was mentioned before Sonos in two out of three answers.
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Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. Sonos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. JBL was listed before Sonos in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st
KEF2nd
Bowers & Wilkins3rd
Sonos4th
Bose4th
Sony4th
Ultimate Ears–
Marshall–
Bang & Olufsen–
Edifier–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edifier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“What's the best bluetooth speaker in Australia?”
Asked ChatGPT
“Which home speaker brand has the best sound?”
Asked ChatGPT
“Which wireless speaker is best for parties?”
Searched Google, AI Overview
“bluetooth speaker”
Searched Google, AI Overview
“speakers”
- 1JBL
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is JBL or Sonos more popular in search?
This chart shows how often people search Google for JBL and Sonos by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in Australia.
Share of searches by month for JBL, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Ultimate Ears | Marshall | Bang & Olufsen | Bose | Bowers & Wilkins | Edifier | Sony | KEF | Q Acoustics | DALI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 9.3% | 7.2% | 5.9% | 7.2% | 3.2% | 2.1% | 2.1% | 1.2% | 0.73% | 0.53% |
| Nov 2025 | 44.1% | 16.1% | 10.6% | 8.8% | 4.8% | 7.2% | 2.6% | 2.1% | 1.8% | 0.93% | 0.49% | 0.35% |
| Dec 2025 | 51.2% | 12.6% | 10.5% | 6.9% | 4.6% | 6.9% | 2% | 1.7% | 2% | 0.74% | 0.41% | 0.41% |
| Jan 2026 | 45% | 16.5% | 9.5% | 7.4% | 4.9% | 7.4% | 2.7% | 2.2% | 2.2% | 1.2% | 0.65% | 0.54% |
| Feb 2026 | 40.2% | 18% | 8.4% | 8% | 6.6% | 8% | 3.6% | 2.4% | 1.9% | 1.6% | 0.59% | 0.71% |
| Mar 2026 | 38.4% | 21% | 8.1% | 7.7% | 6.3% | 7.7% | 3.4% | 2.7% | 2.3% | 1.2% | 0.56% | 0.68% |
| Apr 2026 | 49.1% | 14.7% | 6.9% | 6.6% | 6.6% | 6.6% | 2.9% | 2.4% | 1.9% | 1.3% | 0.58% | 0.58% |
| May 2026 | 42.3% | 15.5% | 7.3% | 8.5% | 6.9% | 8.5% | 3.8% | 2.5% | 2.1% | 1.4% | 0.75% | 0.62% |
| Jun 2026 | 45% | 16.5% | 6.3% | 9% | 6% | 7.4% | 3.3% | 2.2% | 1.8% | 1.4% | 0.65% | 0.54% |
| Jul 2026 | 45% | 13.5% | 7.4% | 9% | 6% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% | 0.74% | 0.65% |
| Aug 2026 | 46.9% | 14.1% | 7.5% | 9.4% | 6.3% | 6.3% | 2.8% | 2.3% | 1.8% | 1.5% | 0.63% | 0.56% |
| Sep 2026 | 48.1% | 14.4% | 8% | 7.9% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1% | 0.57% | 0.47% |
How has the JBL and Sonos comparison changed over the last 12 months?
3 findings
- JBL was ahead of Sonos in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JBL’s share of searches among speaker brands in Australia moved from 44.2% to 48.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Sonos’ share of searches among speaker brands in Australia moved from 16.2% to 14.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia speaker brands in September 2026?
1 change
In September 2026, JBL gained share of searches among speaker brands in Australia, from 46.9% to 48.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JBL’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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