Brandwave

How popular isJBL?

In September 2026, people searched for JBL by name about 104,000 times in Australia, a 14.9% increase from the previous year. These searches made up 7.4% of all Australia headphone brand searches, placing JBL fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, JBL appeared in one of the five answers.

Search and AI answers in September 2026

JBL is the fourth most searched of 10 competitors and not listed in any AI answer.

  1. Apple AirPodsShare of searches 60.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. SonyShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BoseShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. JBLShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. BeatsShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Apple AirPods3rd
  4. Soundcore4th
  5. Sennheiser5th
  6. JBL–
  7. Beats–
  8. Skullcandy–
  9. Jabra–
  10. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple AirPods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which headphone brands compete with JBL?

JBL against headphone brands in Australia, by month

Share of searches by month for Apple AirPods, Sony, Bose, JBL, Beats. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBoseJBLBeatsSkullcandyJabraSennheiserMarshallSoundcore
Oct 202560.2%9.7%9.6%9%4.4%2%1.6%2%1.1%0.39%
Nov 202561.4%9.9%9.8%8.5%4.5%1.7%1.3%1.7%0.9%0.33%
Dec 202563.5%10.3%8.3%8.3%3.8%1.7%1.1%1.7%0.93%0.34%
Jan 202662.6%10.1%8.7%8.7%3.8%1.7%1.4%1.7%0.9%0.5%
Feb 202659.7%10.4%9.5%8.9%4.4%2%1.6%2%1%0.58%
Mar 202662.2%10.4%8.1%8.7%3.7%2%1.4%2%0.9%0.59%
Apr 202660.4%10.1%9.6%9%3.6%2%1.6%2%1.1%0.59%
May 202661.4%10.3%9.3%8.5%3.7%2%1.3%1.6%1.1%0.73%
Jun 202660.7%10.2%9.7%9.1%3.7%2%1.3%1.6%1.1%0.57%
Jul 202660.4%10.1%9.6%9.1%3.6%2%1.3%2%1.3%0.57%
Aug 202661.6%9.9%9.3%8.6%3.7%2.5%1.4%1.4%1.1%0.6%
Sep 202660.7%9.8%9.7%7.4%6.7%2%1.1%1.1%0.89%0.71%

  1. 1.Apple AirPods

    60.7%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Sony

    9.8%

    Held 2nd. 39.7K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Bose

    9.7%

    Held 3rd. 39.2K estimated branded searches, +5.9% vs prior month. Share +0.4 points.

  4. 4.JBL

    7.4%

    Held 4th. 30.2K estimated branded searches, -12% vs prior month. Share -1.1 points.

  5. 5.Beats

    6.7%

    Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +3 points.

  6. 6.Skullcandy

    2%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Jabra

    1.1%

    Held 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Sennheiser

    1.1%

    Held 8th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  9. 9.Marshall

    0.89%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  10. 10.Soundcore

    0.71%

    Held 10th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.1 points.

Compare popularity between JBL and its closest rivals

Every comparison with JBL

17 comparisons

How has branded search demand for JBL changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL in Australia rose from 90.7K to 104K.
  • Across the 12 months ending September 2026, JBL’s share of searches among headphone brands in Australia decreased from 9% to 7.4%.
  • Across the 12 months ending September 2026, JBL’s share of searches among headphone brands in Australia peaked at 9.1% in June 2026 and was lowest at 7.4% in September 2026.

How did search popularity change for Australia headphone brands in September 2026?

6 changes

  1. In September 2026, Beats gained share of searches among headphone brands in Australia, from 3.7% to 6.7%.

  2. In September 2026, JBL lost share of searches among headphone brands in Australia, from 8.6% to 7.4%.

  3. In September 2026, Apple AirPods lost share of searches among headphone brands in Australia, from 61.6% to 60.7%.

  4. Estimated monthly branded searches for Soundcore in Australia rose 123.1% over 12 measured months, from 1.3K to 2.9K in September 2026.

  5. Estimated monthly branded searches for Skullcandy in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Sony in Australia rose 22.2% over 12 measured months, from 32.5K to 39.7K in September 2026.

How are JBL’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jbl earbuds
  • jbl headphones
  • jbl speaker

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JBL compete?

JBL is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands4th of 107.4%Shown above
Speaker brands1st of 1248.1%Show ranking
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Is JBL your brand?

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