JBL vs Marshall:Which is more popular?
In September 2026, JBL had more branded searches than Marshall among speaker brands in Australia. JBL had about 74,000 branded searches, while Marshall had 12,100. JBL made up 48.1% of all speaker brand searches we track, and Marshall accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about speaker brands, JBL appeared in all five answers and Marshall in none.
Who do people search for more?
JBL, about 6 searches for every 1 for Marshall
Follow JBL vs Marshall and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. Marshall did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- JBL1st
KEF2nd
Bowers & Wilkins3rd
Sonos4th
Bose4th
Sony4th
Ultimate Ears–
Marshall–
Bang & Olufsen–
Edifier–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ultimate Ears0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Edifier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“What's the best bluetooth speaker in Australia?”
Asked ChatGPT
“Which home speaker brand has the best sound?”
Asked ChatGPT
“Which wireless speaker is best for parties?”
Searched Google, AI Overview
“bluetooth speaker”
Searched Google, AI Overview
“speakers”
- 1JBL
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is JBL or Marshall more popular in search?
This chart shows how often people search Google for JBL and Marshall by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in Australia.
Share of searches by month for JBL, Marshall. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Ultimate Ears | Marshall | Bang & Olufsen | Bose | Bowers & Wilkins | Edifier | Sony | KEF | Q Acoustics | DALI |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.2% | 16.2% | 9.3% | 7.2% | 5.9% | 7.2% | 3.2% | 2.1% | 2.1% | 1.2% | 0.73% | 0.53% |
| Nov 2025 | 44.1% | 16.1% | 10.6% | 8.8% | 4.8% | 7.2% | 2.6% | 2.1% | 1.8% | 0.93% | 0.49% | 0.35% |
| Dec 2025 | 51.2% | 12.6% | 10.5% | 6.9% | 4.6% | 6.9% | 2% | 1.7% | 2% | 0.74% | 0.41% | 0.41% |
| Jan 2026 | 45% | 16.5% | 9.5% | 7.4% | 4.9% | 7.4% | 2.7% | 2.2% | 2.2% | 1.2% | 0.65% | 0.54% |
| Feb 2026 | 40.2% | 18% | 8.4% | 8% | 6.6% | 8% | 3.6% | 2.4% | 1.9% | 1.6% | 0.59% | 0.71% |
| Mar 2026 | 38.4% | 21% | 8.1% | 7.7% | 6.3% | 7.7% | 3.4% | 2.7% | 2.3% | 1.2% | 0.56% | 0.68% |
| Apr 2026 | 49.1% | 14.7% | 6.9% | 6.6% | 6.6% | 6.6% | 2.9% | 2.4% | 1.9% | 1.3% | 0.58% | 0.58% |
| May 2026 | 42.3% | 15.5% | 7.3% | 8.5% | 6.9% | 8.5% | 3.8% | 2.5% | 2.1% | 1.4% | 0.75% | 0.62% |
| Jun 2026 | 45% | 16.5% | 6.3% | 9% | 6% | 7.4% | 3.3% | 2.2% | 1.8% | 1.4% | 0.65% | 0.54% |
| Jul 2026 | 45% | 13.5% | 7.4% | 9% | 6% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% | 0.74% | 0.65% |
| Aug 2026 | 46.9% | 14.1% | 7.5% | 9.4% | 6.3% | 6.3% | 2.8% | 2.3% | 1.8% | 1.5% | 0.63% | 0.56% |
| Sep 2026 | 48.1% | 14.4% | 8% | 7.9% | 6.4% | 6.4% | 2.3% | 2.3% | 1.9% | 1% | 0.57% | 0.47% |
How has the JBL and Marshall comparison changed over the last 12 months?
3 findings
- JBL was ahead of Marshall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, JBL’s share of searches among speaker brands in Australia moved from 44.2% to 48.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in Australia moved from 7.2% to 7.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for Australia speaker brands in September 2026?
3 changes
In September 2026, Ultimate Ears overtook Marshall to rank 3rd among speaker brands in Australia, with 8% of the searches.
In September 2026, JBL gained share of searches among speaker brands in Australia, from 46.9% to 48.1%.
In September 2026, Marshall lost share of searches among speaker brands in Australia, from 9.4% to 7.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using JBL’s and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among speaker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.