Brandwave

Coles, Woolworths and Aldi:Which are most popular?

In September 2026, Coles drew 35.7% of estimated branded searches across these three brands in Australia, ahead of Woolworths at 35.1%. When we checked with ChatGPT and Google AI Overviews, Coles and Woolworths showed up in every answer. Of all five brands we track in supermarkets, Woolworths was the most recommended, Coles was second and Aldi was third.

All three are supermarkets in Australia. See all supermarkets

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Coles
  • Woolworths
  • Aldi

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Coles, Woolworths and Aldi in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coles and Woolworths appeared every time. Of all five brands we track in supermarkets, Woolworths was the most recommended, Coles was second and Aldi was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Woolworths1st
  2. Coles2nd
  3. Aldi3rd
  4. Harris Farm Markets4th
  5. IGA5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Woolworths4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harris Farm Markets3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • IGA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aldi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about supermarkets

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Coles
  • Woolworths
  • Aldi
Coles, Woolworths and Aldi in Australia, by month

Share of searches by month for Coles, Woolworths, Aldi. The figures are in the table below the chart.

View monthly share of searches table
MonthColesWoolworthsAldi
Oct 202537.7%37.1%25.2%
Nov 202537.7%37.1%25.2%
Dec 202537.7%37.3%25%
Jan 202635.2%41.3%23.5%
Feb 202637.6%37.2%25.2%
Mar 202635%41.6%23.4%
Apr 202637.5%37.1%25.4%
May 202633.1%39.9%27.1%
Jun 202635.5%35.5%29%
Jul 202635.5%35%29.5%
Aug 202633.3%39.6%27.2%
Sep 202635.7%35.1%29.2%

  1. 1.Coles

    35.7%

    Moved from 2nd to 1st. 3M estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Woolworths

    35.1%

    Moved from 1st to 2nd. 2.9M estimated branded searches, -17.2% vs prior month. Share -4.4 points.

  3. 3.Aldi

    29.2%

    Held 3rd. 2.4M estimated branded searches, 0% vs prior month. Share +2 points.

How the Brand Demand Index is measured