WorldRemit vs Xe:Which is more popular?
In September 2026, WorldRemit had more branded searches than Xe among money transfer services in Australia. WorldRemit had about 2,400 branded searches, while Xe had 1,000. WorldRemit made up 0.98% of all money transfer service searches we track, and Xe accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about money transfer services, Xe appeared in two of the five answers and WorldRemit in none.
Who do people search for more?
WorldRemit, about 2 searches for every 1 for Xe
Who does AI mention more?
Xe, mentioned in 2 of 5 answers, WorldRemit in 0
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WorldRemit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Remitly2nd
OFX3rd
Western Union4th- Xe5th
TorFX6th
MoneyGram–- WorldRemit–
Instarem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
Asked ChatGPT
“What's the best way to send money to family overseas?”
Searched Google, AI Overview
“international money transfer”
Searched Google, AI Overview
“send money overseas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is WorldRemit or Xe more popular in search?
This chart shows how often people search Google for WorldRemit and Xe by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.
Share of searches by month for WorldRemit, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Remitly | MoneyGram | Wise | OFX | WorldRemit | TorFX | Instarem | Xe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 8.8% | 4.7% | 4.8% | 1.4% | 0.96% | 0.96% | 0.4% |
| Nov 2025 | 51.2% | 28% | 8.4% | 4.4% | 4.6% | 1.4% | 0.91% | 0.72% | 0.38% |
| Dec 2025 | 57.9% | 21.2% | 9.5% | 4.1% | 4.2% | 1.3% | 0.67% | 0.84% | 0.31% |
| Jan 2026 | 56.2% | 20.6% | 11.3% | 4.6% | 4.1% | 1.2% | 0.82% | 0.82% | 0.3% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 5.3% | 4.7% | 1.4% | 0.74% | 0.74% | 0.34% |
| Mar 2026 | 57.5% | 21.1% | 9.4% | 4.7% | 4.2% | 1% | 0.84% | 0.84% | 0.31% |
| Apr 2026 | 52% | 23.3% | 12.8% | 5.2% | 3.8% | 1.1% | 0.73% | 0.73% | 0.34% |
| May 2026 | 52.8% | 23.7% | 10.6% | 5.3% | 4.7% | 1.1% | 0.74% | 0.74% | 0.34% |
| Jun 2026 | 49% | 26.9% | 9.9% | 5.6% | 5.4% | 1.3% | 0.85% | 0.71% | 0.39% |
| Jul 2026 | 55.6% | 20.4% | 11.2% | 5.1% | 5% | 0.99% | 0.78% | 0.66% | 0.36% |
| Aug 2026 | 51.8% | 23.2% | 12.7% | 4.8% | 4.6% | 1.1% | 0.61% | 0.73% | 0.34% |
| Sep 2026 | 55.3% | 20.3% | 11.1% | 5.5% | 5% | 0.98% | 0.78% | 0.66% | 0.41% |
How has the WorldRemit and Xe comparison changed over the last 12 months?
3 findings
- WorldRemit was ahead of Xe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, WorldRemit’s share of searches among money transfer services in Australia moved from 1.4% to 0.98%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 12 months ending September 2026, Xe’s share of searches among money transfer services in Australia moved from 0.4% to 0.41%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for Australia money transfer services in September 2026?
1 change
Estimated monthly branded searches for WorldRemit in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using WorldRemit’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
WorldRemit
1 branded search term
- worldremit
Xe
1 branded search term
- xe money transfer
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