Brandwave

Whiskas vs ZIWI Peak:Which is more popular?

In September 2026, Whiskas had more branded searches than ZIWI Peak among cat food brands in Australia. Whiskas had about 8,200 branded searches, while ZIWI Peak had 2,400. Whiskas made up 14.3% of all cat food brand searches we track, and ZIWI Peak accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about cat food brands, ZIWI Peak appeared in two of the five answers and Whiskas in one. Whiskas and ZIWI Peak were each mentioned first in one of the two answers that named either.

Among cat food brands in Australia in September 2026

Who do people search for more?

Whiskas, about 3 searches for every 1 for ZIWI Peak

Whiskas 8.2K searchesZIWI Peak 2.4K searches

Who does AI mention more?

ZIWI Peak, mentioned in 2 of 5 answers, Whiskas in 1

ZIWI Peak in 2 of 5Whiskas in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Whiskas first in 1ZIWI Peak first in 1

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Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Whiskas was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Whiskas and ZIWI Peak were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Whiskas or ZIWI Peak more popular in search?

This chart shows how often people search Google for Whiskas and ZIWI Peak by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Whiskas and ZIWI Peak among cat food brands in Australia, by month

Share of searches by month for Whiskas, ZIWI Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Whiskas and ZIWI Peak comparison changed over the last 12 months?

3 findings
  • Whiskas was ahead of ZIWI Peak in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia moved from 12.6% to 14.3%, and its estimated monthly branded searches moved from 5.7K to 8.2K.
  • Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands in Australia held steady at 4.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.5% to 14.3%.

  2. Estimated monthly branded searches for ZIWI Peak in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Whiskas’ and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Whiskas

2 branded search terms

  • whiskas
  • whiskas cat food

ZIWI Peak

1 branded search term

  • ziwi peak cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

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