Cat food brands in Australia:Which are most popular?

Name: Cat food brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Felix was the most searched cat food brand in Australia, accounting for 26.2% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Royal Canin showed up in every answer. Royal Canin was recommended most often, coming first in three out of five responses.

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Top cat food brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Royal Canin appeared every time. Royal Canin was recommended most often, coming first in three out of five answers. Hill's was second, and Fancy Feast was third. Optimum, which ranked eighth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Royal Canin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hill's	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Fancy Feast	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Feline Natural	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
ZIWI Peak	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Black Hawk	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Advance	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Felix	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Whiskas	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Dine	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Applaws	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Optimum	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Applaws1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optimum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cat food brands

5 answers

Asked ChatGPT
“What's the best cat food in Australia?”
1. 1Hill's
2. 2Royal Canin
3. 3Advance
4. 4Feline Natural
5. 5Black Hawk
Asked ChatGPT
“Which cat food is best for an indoor cat?”
1. 1Royal Canin
2. 2Hill's
3. 3Advance
Asked ChatGPT
“What's a good wet food for a fussy cat?”
Searched Google, AI Overview
“cat food”
1. 1Whiskas
2. 2Black Hawk
3. 3Royal Canin
4. 4Felix
5. 5Fancy Feast
6. 6Dine
7. 7Feline Natural
8. 8ZIWI Peak
9. 9Hill's
Searched Google, AI Overview
“best cat food”
1. 1Royal Canin
2. 2Hill's
3. 3ZIWI Peak
4. 4Feline Natural
5. 5Fancy Feast

Not named in any answer:

Optimum

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Which cat food brands do people search for most?

This chart shows how often people search Google for each cat food brand by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Share of searches among cat food brands in Australia, by month

Month	Felix	Whiskas	Royal Canin	Dine	Applaws	Fancy Feast	ZIWI Peak	Optimum	Hill's	Black Hawk	Advance	Feline Natural
Oct 2025	18.3%	12.9%	14.9%	14.9%	14.3%	8.1%	4.3%	4.3%	3.6%	2.3%	2%	—
Nov 2025	21.9%	12.6%	14.6%	14.6%	11.5%	8%	5.3%	3.5%	2.9%	2.9%	2.2%	—
Dec 2025	22.4%	15.1%	14.9%	14.9%	11.1%	8.1%	4.3%	2.9%	2.3%	2%	2%	—
Jan 2026	19.4%	13.2%	15.9%	15.9%	10.2%	8.6%	7.1%	3.1%	2.6%	2%	2%	—
Feb 2026	22.3%	12.8%	18.2%	12.2%	9.5%	8.1%	6.5%	2.9%	2.9%	2.3%	2.3%	—
Mar 2026	22.8%	13.2%	15.3%	15.3%	9.8%	8.3%	5.5%	3%	3%	1.9%	1.9%	—
Apr 2026	20.1%	16.6%	16.4%	13.4%	10.6%	7.3%	5.9%	3.2%	2.6%	1.8%	2%	—
May 2026	19.3%	16%	15.8%	15.8%	10.2%	8.6%	4.7%	3.1%	2.5%	2%	2%	—
Jun 2026	21.1%	14.3%	14.1%	21.1%	9.1%	7.7%	4.2%	2.8%	2.3%	1.5%	1.7%	—
Jul 2026	22.8%	14.9%	15.3%	15.3%	9.8%	8.3%	4.5%	3%	2.5%	1.7%	1.9%	—
Aug 2026	23.2%	15.7%	15.6%	12.7%	10%	8.4%	4.6%	3.6%	2.5%	1.7%	1.9%	—
Sep 2026	26.2%	14.5%	14.3%	11.7%	10.6%	9.5%	4.2%	3.4%	2.3%	1.8%	1.6%	—

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Felix Nestlé	26.2%	14.8K	+22.3%	+2.9 points
2, held 2nd	Whiskas Mars	14.5%	8.2K	0%	-1.3 points
3, held 3rd	Royal Canin Mars	14.3%	8.1K	0%	-1.2 points
4, held 4th	Dine Mars	11.7%	6.6K	0%	-1 points
5, held 5th	Applaws	10.6%	6K	+15.4%	+0.6 points
6, held 6th	Fancy Feast Nestlé	9.5%	5.4K	+22.7%	+1.1 points
7, held 7th	ZIWI Peak	4.2%	2.4K	0%	-0.4 points
8, held 8th	Optimum Mars	3.4%	1.9K	0%	-0.3 points
9, held 9th	Hill's	2.3%	1.3K	0%	-0.2 points
10, moved from 11th to 10th	Black Hawk	1.8%	1K	+13.6%	+0.1 pointsmoved from 11th to 10th
11, moved from 10th to 11th	Advance	1.6%	880	-12%	-0.4 pointsmoved from 10th to 11th
—, not measured this month	Feline Natural	—	—	—	—

1.Felix
26.2%
Held 1st. 14.8K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
2.Whiskas
14.5%
Held 2nd. 8.2K estimated branded searches, 0% vs prior month. Share -1.3 points.
3.Royal Canin
14.3%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.Dine
11.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.
5.Applaws
10.6%
Held 5th. 6K estimated branded searches, +15.4% vs prior month. Share +0.6 points.
6.Fancy Feast
9.5%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
7.ZIWI Peak
4.2%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.Optimum
3.4%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.Hill's
2.3%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.Black Hawk
1.8%
Moved from 11th to 10th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.
11.Advance
1.6%
Moved from 10th to 11th. 880 estimated branded searches, -12% vs prior month. Share -0.4 points.
—.Feline Natural
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Which brand is most popular in search among cat food brands in Australia?

11 brands

In September 2026, Felix was the most searched among cat food brands in Australia, with an estimated 14.8K branded searches, 26.2% of all searches for the 12 we track. Whiskas is in 2nd place, 11.7 percentage points behind at 14.5%.

Australia cat food brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Felix	18.3% → 26.2%	26.2%Sep 2026	18.3%Oct 2025	1st
Whiskas	12.9% → 14.5%	16.6%Apr 2026	12.6%Nov 2025	5th → 2nd
Royal Canin	14.9% → 14.3%	18.2%Feb 2026	14.1%Jun 2026	3rd
Dine	14.9% → 11.7%	21.1%Jun 2026	11.7%Sep 2026	2nd → 4th
Applaws	14.3% → 10.6%	14.3%Oct 2025	9.1%Jun 2026	4th → 5th
Fancy Feast	8.1% → 9.5%	9.5%Sep 2026	7.3%Apr 2026	6th
ZIWI Peak	4.3% → 4.2%	7.1%Jan 2026	4.2%Jun 2026	8th → 7th
Optimum	4.3% → 3.4%	4.3%Oct 2025	2.8%Jun 2026	7th → 8th
Hill's	3.6% → 2.3%	3.6%Oct 2025	2.3%Dec 2025	9th
Black Hawk	2.3% → 1.8%	2.9%Nov 2025	1.5%Jun 2026	10th
Advance	2% → 1.6%	2.3%Feb 2026	1.6%Sep 2026	11th

Each finding as a sentence

Across the 12 months ending September 2026, Felix’s share of searches among cat food brands in Australia increased from 18.3% to 26.2%.
Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia increased from 12.9% to 14.5%.
Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia decreased from 14.9% to 14.3%.
Across the 12 months ending September 2026, Dine’s share of searches among cat food brands in Australia decreased from 14.9% to 11.7%.
Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia decreased from 14.3% to 10.6%.
Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia increased from 8.1% to 9.5%.
Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia decreased from 4.3% to 3.4%.
Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia decreased from 3.6% to 2.3%.
Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia peaked at 16.6% in April 2026 and was lowest at 12.6% in November 2025.
Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia peaked at 18.2% in February 2026 and was lowest at 14.1% in June 2026.
Across the 12 months ending September 2026, Dine’s share of searches among cat food brands in Australia peaked at 21.1% in June 2026 and was lowest at 11.7% in September 2026.
Across the 12 months ending September 2026, Applaws’ share of searches among cat food brands in Australia peaked at 14.3% in October 2025 and was lowest at 9.1% in June 2026.
Across the 12 months ending September 2026, Fancy Feast’s share of searches among cat food brands in Australia peaked at 9.5% in September 2026 and was lowest at 7.3% in April 2026.
Across the 12 months ending September 2026, ZIWI Peak’s share of searches among cat food brands in Australia peaked at 7.1% in January 2026 and was lowest at 4.2% in June 2026.
Across the 12 months ending September 2026, Optimum’s share of searches among cat food brands in Australia peaked at 4.3% in October 2025 and was lowest at 2.8% in June 2026.
Across the 12 months ending September 2026, Hill's’ share of searches among cat food brands in Australia peaked at 3.6% in October 2025 and was lowest at 2.3% in December 2025.
Across the 12 months ending September 2026, Black Hawk’s share of searches among cat food brands in Australia peaked at 2.9% in November 2025 and was lowest at 1.5% in June 2026.
Across the 12 months ending September 2026, Whiskas rose from 5th to 2nd among cat food brands in Australia.
Across the 12 months ending September 2026, Dine fell from 2nd to 4th among cat food brands in Australia.
Across the 12 months ending September 2026, Applaws fell from 4th to 5th among cat food brands in Australia.
Across the 12 months ending September 2026, ZIWI Peak rose from 8th to 7th among cat food brands in Australia.
Across the 12 months ending September 2026, Optimum fell from 7th to 8th among cat food brands in Australia.
Across the 12 months ending September 2026, Black Hawk, Advance and Feline Natural held steady: their share of searches among cat food brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia cat food brands in September 2026?

8 changes

In September 2026, Felix gained share of searches among cat food brands in Australia, from 23.2% to 26.2%.
In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%.
In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%.
In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.7% to 14.5%.
In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%.
In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.7% to 11.7%.
In September 2026, Black Hawk rose from 11th to 10th among cat food brands in Australia.
In September 2026, Advance fell from 10th to 11th among cat food brands in Australia.

How are branded searches counted for cat food brands?

14 search terms

Each brand's share of searches among cat food brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.