Brandwave

Royal Canin vs Whiskas:Which is more popular?

In September 2026, Royal Canin and Whiskas were level in searches among cat food brands in Australia, with an estimated 8.1K versus 8.2K branded searches, at 14.1% and 14.3% of the total. When we asked ChatGPT and Google AI Overviews about cat food brands, Royal Canin appeared in all five answers and Whiskas in one. Royal Canin was mentioned before Whiskas in four out of five answers.

Among cat food brands in Australia in September 2026

Who do people search for more?

Whiskas and Royal Canin are searched for about as often as each other.

Whiskas 8.2K searchesRoyal Canin 8.1K searches

Who does AI mention more?

Royal Canin, mentioned in every answer we collected

Royal Canin in 5 of 5Whiskas in 1 of 5

Who does AI recommend more?

Royal Canin, named ahead of Whiskas in 4 of 5 answers

Royal Canin first in 4Whiskas first in 1

Follow Royal Canin vs Whiskas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cat food brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Royal Canin appeared in all five answers. Whiskas was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Royal Canin was listed before Whiskas in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Royal Canin1st
  2. Hill's2nd
  3. Fancy Feast3rd
  4. Feline Natural4th
  5. Black Hawk5th
  6. Whiskas6th
  7. Advance7th
  8. ZIWI Peak8th
  9. Felix9th
  10. Dine10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hill's4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fancy Feast3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feline Natural3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZIWI Peak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Black Hawk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Felix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whiskas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cat food brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Royal Canin or Whiskas more popular in search?

This chart shows how often people search Google for Royal Canin and Whiskas by name. Each line represents a brand's share of searches for all 12 cat food brands we track, month by month, from searches in Australia.

Royal Canin and Whiskas among cat food brands in Australia, by month

Share of searches by month for Whiskas, Royal Canin. The figures are in the table below the chart.

View monthly share of searches table
MonthFelixWhiskasRoyal CaninDineApplawsFancy FeastZIWI PeakOptimumHill'sBlack HawkAdvanceFeline Natural
Oct 202517.9%12.6%14.6%14.6%13.9%8%4.2%4.2%3.5%2.2%1.9%2.2%
Nov 202521.4%12.3%14.3%14.3%11.3%7.8%5.2%3.5%2.8%2.8%2.2%2.2%
Dec 202521.9%14.8%14.6%14.6%10.9%8%4.2%2.9%2.2%1.9%1.9%1.9%
Jan 202618.9%12.8%15.4%15.4%9.9%8.4%6.9%3%2.5%1.9%1.9%3%
Feb 202621.7%12.5%17.7%11.8%9.2%7.9%6.3%2.8%2.8%2.2%2.2%2.8%
Mar 202622.4%13%15%15%9.6%8.1%5.4%3%3%1.9%1.9%1.9%
Apr 202619.7%16.3%16.1%13.1%10.3%7.2%5.8%3.2%2.6%1.8%2%2%
May 202619%15.7%15.6%15.6%10%8.4%4.6%3.1%2.5%1.9%1.9%1.7%
Jun 202620.8%14.1%13.9%20.8%8.9%7.6%4.1%2.8%2.2%1.5%1.7%1.5%
Jul 202622.5%14.7%15%15%9.7%8.2%4.5%3%2.4%1.6%1.9%1.6%
Aug 202622.8%15.5%15.3%12.5%9.8%8.3%4.5%3.6%2.5%1.7%1.9%1.7%
Sep 202625.8%14.3%14.1%11.5%10.4%9.4%4.2%3.3%2.3%1.7%1.5%1.5%

How has the Royal Canin and Whiskas comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Whiskas took it in December 2025, Royal Canin took it in January 2026, Whiskas took it in April 2026, Royal Canin took it in July 2026, Whiskas took it in August 2026.
  • Across the 12 months ending September 2026, Royal Canin’s share of searches among cat food brands in Australia moved from 14.6% to 14.1%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Whiskas’ share of searches among cat food brands in Australia moved from 12.6% to 14.3%, and its estimated monthly branded searches moved from 5.7K to 8.2K.

How did search popularity change for Australia cat food brands in September 2026?

2 changes

  1. In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.5% to 14.3%.

  2. In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.3% to 14.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Royal Canin’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Canin

1 branded search term

  • royal canin cat food

Whiskas

2 branded search terms

  • whiskas
  • whiskas cat food

How the Brand Demand Index is measured

Other head-to-heads among cat food brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free