Unloan vs Up:Which is more popular?
In September 2026, Up had more branded searches than Unloan among online home loan lenders in Australia. Up had about 34,700 branded searches, while Unloan had 14,800. Up made up 19.4% of all online home loan lender searches we track, and Unloan accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about online home loan lenders, Unloan and Up each appeared in three of the five answers. Unloan was mentioned before Up in every answer.
Who do people search for more?
Up, about 2 searches for every 1 for Unloan
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
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Top online home loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Unloan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Up was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Unloan was listed before Up in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unloan1st- Up2nd
loans.com.au3rd
Athena Home Loans4th
ubank5th
Pepper Money–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Unloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- loans.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ubank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Athena Home Loans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pepper Money0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online home loan lenders
5 answers
Asked ChatGPT
“Which online home loan lender should I use in Australia?”
Asked ChatGPT
“What are the best online home loan lenders in Australia?”
Asked ChatGPT
“What's the best home loan in Australia for a first home buyer?”
Searched Google, AI Overview
“home loan”
Searched Google, AI Overview
“home loan comparison”
- 1Up
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Unloan or Up more popular in search?
This chart shows how often people search Google for Unloan and Up by name. Each line represents a brand's share of searches for all six online home loan lenders we track, month by month, from searches in Australia.
Share of searches by month for Up, Unloan. The figures are in the table below the chart.
View monthly share of searches table
| Month | ubank | Pepper Money | Up | Unloan | Athena Home Loans | loans.com.au |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 27.4% | 19.2% | 8.2% | 2.4% | 0.89% |
| Nov 2025 | 37.5% | 29.7% | 20.8% | 8.9% | 2.2% | 0.96% |
| Dec 2025 | 42.7% | 28.1% | 19.7% | 6.9% | 1.7% | 0.9% |
| Jan 2026 | 42% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Feb 2026 | 42.1% | 27.6% | 19.4% | 8.2% | 2% | 0.72% |
| Mar 2026 | 42.1% | 27.5% | 19.3% | 8.2% | 2% | 0.89% |
| Apr 2026 | 39.6% | 31.6% | 18.2% | 7.7% | 1.8% | 1% |
| May 2026 | 41.6% | 27.1% | 19.1% | 9.9% | 1.6% | 0.71% |
| Jun 2026 | 43.7% | 28.7% | 16.6% | 8.6% | 1.7% | 0.75% |
| Jul 2026 | 39% | 31.3% | 18% | 9.3% | 1.5% | 0.82% |
| Aug 2026 | 39.2% | 31.3% | 18% | 9.4% | 1.5% | 0.67% |
| Sep 2026 | 42.4% | 27.7% | 19.4% | 8.3% | 1.6% | 0.56% |
How has the Unloan and Up comparison changed over the last 12 months?
3 findings
- Up was ahead of Unloan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Unloan’s share of searches among online home loan lenders in Australia moved from 8.2% to 8.3%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Up’s share of searches among online home loan lenders in Australia moved from 19.2% to 19.4%, and its estimated monthly branded searches held steady at 34.7K.
How did search popularity change for Australia online home loan lenders in September 2026?
2 changes
In September 2026, Up gained share of searches among online home loan lenders in Australia, from 18% to 19.4%.
In September 2026, Unloan lost share of searches among online home loan lenders in Australia, from 9.4% to 8.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Unloan’s and Up’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online home loan lenders
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