TorFX vs Xe:Which is more popular?
In September 2026, TorFX had more branded searches than Xe among money transfer services in Australia. TorFX had about 1,900 branded searches, while Xe had 1,000. TorFX made up 0.78% of all money transfer service searches we track, and Xe accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about money transfer services, Xe appeared in two of the five answers and TorFX in one. Xe was mentioned before TorFX in every answer that named either.
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TorFX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xe was listed before TorFX in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Remitly2nd
OFX3rd
Western Union4th
Xe5th
TorFX6th
MoneyGram–
WorldRemit–
Instarem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
Asked ChatGPT
“What's the best way to send money to family overseas?”
Searched Google, AI Overview
“international money transfer”
Searched Google, AI Overview
“send money overseas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is TorFX or Xe more popular in search?
This chart shows how often people search Google for TorFX and Xe by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.
Share of searches by month for TorFX, Xe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Remitly | MoneyGram | Wise | OFX | WorldRemit | TorFX | Instarem | Xe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 8.8% | 4.7% | 4.8% | 1.4% | 0.96% | 0.96% | 0.4% |
| Nov 2025 | 51.2% | 28% | 8.4% | 4.4% | 4.6% | 1.4% | 0.91% | 0.72% | 0.38% |
| Dec 2025 | 57.9% | 21.2% | 9.5% | 4.1% | 4.2% | 1.3% | 0.67% | 0.84% | 0.31% |
| Jan 2026 | 56.2% | 20.6% | 11.3% | 4.6% | 4.1% | 1.2% | 0.82% | 0.82% | 0.3% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 5.3% | 4.7% | 1.4% | 0.74% | 0.74% | 0.34% |
| Mar 2026 | 57.5% | 21.1% | 9.4% | 4.7% | 4.2% | 1% | 0.84% | 0.84% | 0.31% |
| Apr 2026 | 52% | 23.3% | 12.8% | 5.2% | 3.8% | 1.1% | 0.73% | 0.73% | 0.34% |
| May 2026 | 52.8% | 23.7% | 10.6% | 5.3% | 4.7% | 1.1% | 0.74% | 0.74% | 0.34% |
| Jun 2026 | 49% | 26.9% | 9.9% | 5.6% | 5.4% | 1.3% | 0.85% | 0.71% | 0.39% |
| Jul 2026 | 55.6% | 20.4% | 11.2% | 5.1% | 5% | 0.99% | 0.78% | 0.66% | 0.36% |
| Aug 2026 | 51.8% | 23.2% | 12.7% | 4.8% | 4.6% | 1.1% | 0.61% | 0.73% | 0.34% |
| Sep 2026 | 55.3% | 20.3% | 11.1% | 5.5% | 5% | 0.98% | 0.78% | 0.66% | 0.41% |
How has the TorFX and Xe comparison changed over the last 12 months?
3 findings
- TorFX was ahead of Xe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, TorFX’s share of searches among money transfer services in Australia moved from 0.96% to 0.78%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Xe’s share of searches among money transfer services in Australia moved from 0.4% to 0.41%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for Australia money transfer services in September 2026?
1 change
In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using TorFX’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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