Brandwave

Tools Warehouse vs Trade Tools:Which is more popular?

In September 2026, Trade Tools had more branded searches than Tools Warehouse among tool retailers in Australia. Trade Tools had about 60,500 branded searches, while Tools Warehouse had 2,400. Trade Tools made up 8.1% of all tool retailer searches we track, and Tools Warehouse accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about tool retailers, Trade Tools appeared in three of the four answers and Tools Warehouse in none.

Among tool retailers in Australia in September 2026

Who do people search for more?

Trade Tools, about 25 searches for every 1 for Tools Warehouse

Trade Tools 60.5K searchesTools Warehouse 2.4K searches

Who does AI mention more?

Trade Tools, mentioned in 3 of 4 answers, Tools Warehouse in 0

Trade Tools in 3 of 4Tools Warehouse in 0 of 4

Who does AI recommend more?

Trade Tools, the only one of the two named

Trade Tools first in 3Tools Warehouse never named

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trade Tools was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tools Warehouse did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Tools Warehouse or Trade Tools more popular in search?

This chart shows how often people search Google for Tools Warehouse and Trade Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Tools Warehouse and Trade Tools among tool retailers in Australia, by month

Share of searches by month for Trade Tools, Tools Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

How has the Tools Warehouse and Trade Tools comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia tool retailers in September 2026?

2 changes

  1. In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.

  2. Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tools Warehouse’s and Trade Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tools Warehouse

1 branded search term

  • tools warehouse

Trade Tools

1 branded search term

  • trade tools

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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