Tools Warehouse vs Total Tools:Which is more popular?
In September 2026, Total Tools had more branded searches than Tools Warehouse among tool retailers in Australia. Total Tools had about 301,000 branded searches, while Tools Warehouse had 2,400. Total Tools made up 40.1% of all tool retailer searches we track, and Tools Warehouse accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about tool retailers, Total Tools appeared in all four answers and Tools Warehouse in none.
Who do people search for more?
Total Tools, about 125 searches for every 1 for Tools Warehouse
Who does AI mention more?
Total Tools, mentioned in every answer we collected
Who does AI recommend more?
Total Tools, the only one of the two named
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Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Total Tools appeared in all four answers. Tools Warehouse did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Tools Warehouse or Total Tools more popular in search?
This chart shows how often people search Google for Tools Warehouse and Total Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Total Tools, Tools Warehouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
How has the Tools Warehouse and Total Tools comparison changed over the last 12 months?
3 findings
- Total Tools was ahead of Tools Warehouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tools Warehouse’s share of searches among tool retailers in Australia moved from 0.35% to 0.32%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia tool retailers in September 2026?
2 changes
In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.
Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tools Warehouse’s and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tools Warehouse
1 branded search term
- tools warehouse
Total Tools
1 branded search term
- total tools
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