Toolmart vs Trade Tools:Which is more popular?
In September 2026, Trade Tools had more branded searches than Toolmart among tool retailers in Australia. Trade Tools had about 60,500 branded searches, while Toolmart had 6,600. Trade Tools made up 8.1% of all tool retailer searches we track, and Toolmart accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tool retailers, Trade Tools appeared in three of the four answers and Toolmart in none.
Who do people search for more?
Trade Tools, about 9 searches for every 1 for Toolmart
Who does AI mention more?
Trade Tools, mentioned in 3 of 4 answers, Toolmart in 0
Who does AI recommend more?
Trade Tools, the only one of the two named
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Top tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Trade Tools was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Toolmart did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tool retailers
4 answers
Asked ChatGPT
“What's the best tool shop in Australia for tradies?”
Asked ChatGPT
“Where can I get the best deals on power tools in Australia?”
Asked ChatGPT
“Which Australian tool stores price match?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“tool shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.
Is Toolmart or Trade Tools more popular in search?
This chart shows how often people search Google for Toolmart and Trade Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.
Share of searches by month for Trade Tools, Toolmart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sydney Tools | Total Tools | Trade Tools | Toolkit Depot | Toolmart | Tools Warehouse | Bunnings |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.35% | 0.23% |
| Nov 2025 | 44.9% | 44.9% | 7.4% | 1.5% | 0.66% | 0.44% | 0.24% |
| Dec 2025 | 49.2% | 40.2% | 8.1% | 1.3% | 0.48% | 0.32% | 0.32% |
| Jan 2026 | 45.1% | 45.1% | 7.4% | 1.2% | 0.54% | 0.36% | 0.23% |
| Feb 2026 | 48.8% | 39.9% | 8% | 1.6% | 0.88% | 0.48% | 0.32% |
| Mar 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.59% | 0.39% | 0.21% |
| Apr 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.32% | 0.21% |
| May 2026 | 49.8% | 40.7% | 6.7% | 1.6% | 0.73% | 0.27% | 0.18% |
| Jun 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.26% | 0.17% |
| Jul 2026 | 49% | 40.1% | 8.1% | 1.6% | 0.72% | 0.25% | 0.21% |
| Aug 2026 | 50% | 40.9% | 6.7% | 1.3% | 0.6% | 0.27% | 0.21% |
| Sep 2026 | 49% | 40.1% | 8.1% | 1.3% | 0.88% | 0.32% | 0.25% |
How has the Toolmart and Trade Tools comparison changed over the last 12 months?
3 findings
- Trade Tools was ahead of Toolmart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Trade Tools’ share of searches among tool retailers in Australia moved from 7.4% to 8.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for Australia tool retailers in September 2026?
2 changes
In September 2026, Trade Tools gained share of searches among tool retailers in Australia, from 6.7% to 8.1%.
Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Toolmart’s and Trade Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toolmart
1 branded search term
- toolmart
Trade Tools
1 branded search term
- trade tools
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