Brandwave

Toolmart vs Total Tools:Which is more popular?

In September 2026, Total Tools had more branded searches than Toolmart among tool retailers in Australia. Total Tools had about 301,000 branded searches, while Toolmart had 6,600. Total Tools made up 40.1% of all tool retailer searches we track, and Toolmart accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tool retailers, Total Tools appeared in all four answers and Toolmart in none.

Among tool retailers in Australia in September 2026

Who do people search for more?

Total Tools, about 46 searches for every 1 for Toolmart

Total Tools 301K searchesToolmart 6.6K searches

Who does AI mention more?

Total Tools, mentioned in every answer we collected

Total Tools in 4 of 4Toolmart in 0 of 4

Who does AI recommend more?

Total Tools, the only one of the two named

Total Tools first in 4Toolmart never named

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Total Tools appeared in all four answers. Toolmart did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Toolmart or Total Tools more popular in search?

This chart shows how often people search Google for Toolmart and Total Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Toolmart and Total Tools among tool retailers in Australia, by month

Share of searches by month for Total Tools, Toolmart. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

How has the Toolmart and Total Tools comparison changed over the last 12 months?

3 findings
  • Total Tools was ahead of Toolmart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for Australia tool retailers in September 2026?

2 changes

  1. In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.

  2. Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toolmart’s and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toolmart

1 branded search term

  • toolmart

Total Tools

1 branded search term

  • total tools

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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