Brandwave

Toolmart vs Tools Warehouse:Which is more popular?

In September 2026, Toolmart had more branded searches than Tools Warehouse among tool retailers in Australia. Toolmart had about 6,600 branded searches, while Tools Warehouse had 2,400. Toolmart made up 0.88% of all tool retailer searches we track, and Tools Warehouse accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about tool retailers, neither Toolmart nor Tools Warehouse appeared in any of the four answers.

Among tool retailers in Australia in September 2026

Who do people search for more?

Toolmart, about 3 searches for every 1 for Tools Warehouse

Toolmart 6.6K searchesTools Warehouse 2.4K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Toolmart in 0 of 4Tools Warehouse in 0 of 4

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Toolmart nor Tools Warehouse showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Toolmart or Tools Warehouse more popular in search?

This chart shows how often people search Google for Toolmart and Tools Warehouse by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Toolmart and Tools Warehouse among tool retailers in Australia, by month

Share of searches by month for Toolmart, Tools Warehouse. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

How has the Toolmart and Tools Warehouse comparison changed over the last 12 months?

3 findings
  • Toolmart was ahead of Tools Warehouse in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, Tools Warehouse’s share of searches among tool retailers in Australia moved from 0.35% to 0.32%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for Australia tool retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Tools Warehouse in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toolmart’s and Tools Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toolmart

1 branded search term

  • toolmart

Tools Warehouse

1 branded search term

  • tools warehouse

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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