Brandwave

Toolkit Depot vs Total Tools:Which is more popular?

In September 2026, Total Tools had more branded searches than Toolkit Depot among tool retailers in Australia. Total Tools had about 301,000 branded searches, while Toolkit Depot had 9,900. Total Tools made up 40.1% of all tool retailer searches we track, and Toolkit Depot accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about tool retailers, Total Tools appeared in all four answers and Toolkit Depot in three. Total Tools was mentioned before Toolkit Depot in three out of four answers.

Among tool retailers in Australia in September 2026

Who do people search for more?

Total Tools, about 30 searches for every 1 for Toolkit Depot

Total Tools 301K searchesToolkit Depot 9.9K searches

Who does AI mention more?

Total Tools, mentioned in every answer we collected

Total Tools in 4 of 4Toolkit Depot in 3 of 4

Who does AI recommend more?

Total Tools, named ahead of Toolkit Depot in 3 of 4 answers

Total Tools first in 3Toolkit Depot first in 1

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Total Tools appeared in all four answers. Toolkit Depot was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Total Tools was listed before Toolkit Depot in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Toolkit Depot or Total Tools more popular in search?

This chart shows how often people search Google for Toolkit Depot and Total Tools by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Toolkit Depot and Total Tools among tool retailers in Australia, by month

Share of searches by month for Total Tools, Toolkit Depot. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

How has the Toolkit Depot and Total Tools comparison changed over the last 12 months?

3 findings
  • Total Tools was ahead of Toolkit Depot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Toolkit Depot’s share of searches among tool retailers in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Total Tools’ share of searches among tool retailers in Australia moved from 44.9% to 40.1%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for Australia tool retailers in September 2026?

2 changes

  1. In September 2026, Total Tools lost share of searches among tool retailers in Australia, from 40.9% to 40.1%.

  2. Estimated monthly branded searches for Toolkit Depot in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toolkit Depot’s and Total Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toolkit Depot

1 branded search term

  • tool kit depot

Total Tools

1 branded search term

  • total tools

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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