Brandwave

Sydney Tools vs Toolmart:Which is more popular?

In September 2026, Sydney Tools had more branded searches than Toolmart among tool retailers in Australia. Sydney Tools had about 368,000 branded searches, while Toolmart had 6,600. Sydney Tools made up 49% of all tool retailer searches we track, and Toolmart accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tool retailers, Sydney Tools appeared in all four answers and Toolmart in none.

Among tool retailers in Australia in September 2026

Who do people search for more?

Sydney Tools, about 56 searches for every 1 for Toolmart

Sydney Tools 368K searchesToolmart 6.6K searches

Who does AI mention more?

Sydney Tools, mentioned in every answer we collected

Sydney Tools in 4 of 4Toolmart in 0 of 4

Who does AI recommend more?

Sydney Tools, the only one of the two named

Sydney Tools first in 4Toolmart never named

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Top tool retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sydney Tools appeared in all four answers. Toolmart did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bunnings1st
  2. Total Tools2nd
  3. Sydney Tools3rd
  4. Toolkit Depot4th
  5. Trade Tools5th
  6. Toolmart–
  7. Tools Warehouse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sydney Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Total Tools4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bunnings4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Trade Tools3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolkit Depot3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toolmart0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tools Warehouse0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tool retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 28, 2026.

Is Sydney Tools or Toolmart more popular in search?

This chart shows how often people search Google for Sydney Tools and Toolmart by name. Each line represents a brand's share of searches for all seven tool retailers we track, month by month, from searches in Australia.

Sydney Tools and Toolmart among tool retailers in Australia, by month

Share of searches by month for Sydney Tools, Toolmart. The figures are in the table below the chart.

View monthly share of searches table
MonthSydney ToolsTotal ToolsTrade ToolsToolkit DepotToolmartTools WarehouseBunnings
Oct 202544.9%44.9%7.4%1.5%0.66%0.35%0.23%
Nov 202544.9%44.9%7.4%1.5%0.66%0.44%0.24%
Dec 202549.2%40.2%8.1%1.3%0.48%0.32%0.32%
Jan 202645.1%45.1%7.4%1.2%0.54%0.36%0.23%
Feb 202648.8%39.9%8%1.6%0.88%0.48%0.32%
Mar 202649%40.1%8.1%1.6%0.59%0.39%0.21%
Apr 202649%40.1%8.1%1.6%0.72%0.32%0.21%
May 202649.8%40.7%6.7%1.6%0.73%0.27%0.18%
Jun 202650%40.9%6.7%1.3%0.6%0.26%0.17%
Jul 202649%40.1%8.1%1.6%0.72%0.25%0.21%
Aug 202650%40.9%6.7%1.3%0.6%0.27%0.21%
Sep 202649%40.1%8.1%1.3%0.88%0.32%0.25%

How has the Sydney Tools and Toolmart comparison changed over the last 12 months?

3 findings
  • Sydney Tools was ahead of Toolmart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sydney Tools’ share of searches among tool retailers in Australia moved from 44.9% to 49%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Toolmart’s share of searches among tool retailers in Australia moved from 0.66% to 0.88%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for Australia tool retailers in September 2026?

2 changes

  1. In September 2026, Sydney Tools lost share of searches among tool retailers in Australia, from 50% to 49%.

  2. Estimated monthly branded searches for Toolmart in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sydney Tools’ and Toolmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sydney Tools

1 branded search term

  • sydney tools

Toolmart

1 branded search term

  • toolmart

How the Brand Demand Index is measured

Other head-to-heads among tool retailers

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