Brandwave

Rolls-Royce vs XPENG:Which is more popular?

In September 2026, Rolls-Royce and XPENG were level in searches among car brands in Australia, with an estimated 40.7K versus 42.9K branded searches, at 0.63% and 0.66% of the total. When we asked ChatGPT and Google AI Overviews about car brands, Rolls-Royce appeared in one of the five answers and XPENG in none.

Among car brands in Australia in September 2026

Who do people search for more?

XPENG, about 5% more searches than Rolls-Royce

XPENG 42.9K searchesRolls-Royce 40.7K searches

Who does AI mention more?

Rolls-Royce, mentioned in 1 of 5 answers, XPENG in 0

Rolls-Royce in 1 of 5XPENG in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rolls-Royce was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. XPENG did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Hyundai2nd
  3. BYD3rd
  4. Honda4th
  5. Kia5th
  6. Ford6th
  7. Mazda7th
  8. Suzuki8th
  9. +5 more
  10. Rolls-Royce14th
  11. +2 more
  12. XPENG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BYD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ford3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tesla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rolls-Royce1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • XPENG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Rolls-Royce or XPENG more popular in search?

This chart shows how often people search Google for Rolls-Royce and XPENG by name. Each line represents a brand's share of searches for all 57 car brands we track, month by month, from searches in Australia.

Rolls-Royce and XPENG among car brands in Australia, by month

Share of searches by month for XPENG, Rolls-Royce. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaBYDMitsubishiMazdaKiaTeslaFordHyundaiSubaruHondaNissanPorscheZeekrGeelySuzukiXPENGRolls-Royce
Oct 202513.4%4.6%4.9%5.3%5%3.7%4.9%4.3%4%3.1%3.3%3%0.69%0.48%3%0.28%0.68%
Nov 202513.2%4.8%5.2%5.5%4.9%3.3%4.9%4.1%3.7%3.2%3.6%3.1%0.72%0.52%2.7%0.43%0.73%
Dec 202513.4%4.5%5.2%5.3%5%3.2%4.7%4.2%3.9%3.5%3.3%2.9%0.76%0.53%2.8%0.31%0.64%
Jan 202613.6%4.9%5.3%5.8%5.4%3.1%4.8%4.5%3.9%3.1%3.3%2.6%0.81%0.57%3%0.33%0.67%
Feb 202613.1%4.9%4.9%5.4%5.4%3.3%4.5%4.1%3.9%3.2%3.3%2.7%0.86%0.91%2.8%0.29%0.65%
Mar 202611.8%9.8%4.6%5.1%5.1%6%3.6%3.8%3.3%2.7%2.8%2.6%1.6%1.3%2.3%0.43%0.6%
Apr 202611.6%9%4.6%4.5%4.9%5.4%3.9%3.7%3.1%2.9%2.9%2.5%2.5%1.5%2.5%0.4%0.67%
May 202612.1%7%5.1%5.2%4.7%3.8%4.4%3.8%3.4%3.1%3%2.9%2.2%1.4%2.6%0.32%0.73%
Jun 202612.3%6.3%4.6%5%4.9%3.6%4.5%4.1%3.7%3.1%2.9%2.7%1.8%1.6%2.6%0.34%0.68%
Jul 202612.5%6%4.2%5.4%5%3.5%4.1%4.1%3.6%3.2%2.9%2.8%1.8%1.6%2.5%1.2%0.68%
Aug 202612.5%5.9%4.2%5.5%4.8%3.8%4.3%3.8%3.7%3.2%3.2%2.8%2%1.9%2.6%0.61%0.74%
Sep 202611.4%6.5%5.7%4.8%4.6%4.3%4.2%3.5%3.4%3.1%3%2.8%2.5%2.4%2.4%0.66%0.63%

How has the Rolls-Royce and XPENG comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: XPENG took it in July 2026, Rolls-Royce took it in August 2026, XPENG took it in September 2026.
  • Across the 12 months ending September 2026, Rolls-Royce’s share of searches among car brands in Australia moved from 0.68% to 0.63%, and its estimated monthly branded searches moved from 48K to 40.7K.
  • Across the 12 months ending September 2026, XPENG’s share of searches among car brands in Australia moved from 0.28% to 0.66%, and its estimated monthly branded searches moved from 19.7K to 42.9K.

How did search popularity change for Australia car brands in September 2026?

2 changes

  1. In September 2026, XPENG rose from 41st to 39th among car brands in Australia.

  2. In September 2026, Rolls-Royce fell from 37th to 41st among car brands in Australia.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Rolls-Royce’s and XPENG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rolls-Royce

6 branded search terms

  • rolls-royce
  • rolls-royce cars
  • rolls-royce cullinan
  • rolls-royce ghost
  • rolls-royce phantom
  • rolls-royce spectre

XPENG

2 branded search terms

  • xpeng
  • xpeng cars

How the Brand Demand Index is measured

Other head-to-heads among car brands

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