Ring vs Swann:Which is more popular?
In September 2026, Ring had more branded searches than Swann among home security camera brands in Australia. Ring had about 54,200 branded searches, while Swann had 3,600. Ring made up 40% of all home security camera brand searches we track, and Swann accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Ring and Swann each appeared in one of the five answers. Ring and Swann were each mentioned first in one of the two answers that named either.
Who do people search for more?
Ring, about 15 searches for every 1 for Swann
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ring and Swann were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ring and Swann were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link Tapo1st
Eufy2nd
Reolink3rd- Ring4th
Google Nest5th
Arlo6th
Hikvision7th
Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ring or Swann more popular in search?
This chart shows how often people search Google for Ring and Swann by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.
Share of searches by month for Ring, Swann. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
How has the Ring and Swann comparison changed over the last 12 months?
3 findings
- Ring was ahead of Swann in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia moved from 38.2% to 40%, and its estimated monthly branded searches held steady at 54.2K.
- Across the 12 months ending September 2026, Swann’s share of searches among home security camera brands in Australia moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for Australia home security camera brands in September 2026?
2 changes
In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%.
In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ring’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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