Brandwave

Remitly vs WorldRemit:Which is more popular?

In September 2026, Remitly had more branded searches than WorldRemit among money transfer services in Australia. Remitly had about 49,500 branded searches, while WorldRemit had 2,400. Remitly made up 20.3% of all money transfer service searches we track, and WorldRemit accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about money transfer services, Remitly appeared in three of the five answers and WorldRemit in none.

Among money transfer services in Australia in September 2026

Who do people search for more?

Remitly, about 21 searches for every 1 for WorldRemit

Remitly 49.5K searchesWorldRemit 2.4K searches

Who does AI mention more?

Remitly, mentioned in 3 of 5 answers, WorldRemit in 0

Remitly in 3 of 5WorldRemit in 0 of 5

Who does AI recommend more?

Remitly, the only one of the two named

Remitly first in 3WorldRemit never named

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remitly was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WorldRemit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Western Union4th
  5. Xe5th
  6. TorFX6th
  7. MoneyGram–
  8. WorldRemit–
  9. Instarem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Remitly or WorldRemit more popular in search?

This chart shows how often people search Google for Remitly and WorldRemit by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.

Remitly and WorldRemit among money transfer services in Australia, by month

Share of searches by month for Remitly, WorldRemit. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionRemitlyMoneyGramWiseOFXWorldRemitTorFXInstaremXe
Oct 202553.8%24.1%8.8%4.7%4.8%1.4%0.96%0.96%0.4%
Nov 202551.2%28%8.4%4.4%4.6%1.4%0.91%0.72%0.38%
Dec 202557.9%21.2%9.5%4.1%4.2%1.3%0.67%0.84%0.31%
Jan 202656.2%20.6%11.3%4.6%4.1%1.2%0.82%0.82%0.3%
Feb 202652.6%23.6%10.6%5.3%4.7%1.4%0.74%0.74%0.34%
Mar 202657.5%21.1%9.4%4.7%4.2%1%0.84%0.84%0.31%
Apr 202652%23.3%12.8%5.2%3.8%1.1%0.73%0.73%0.34%
May 202652.8%23.7%10.6%5.3%4.7%1.1%0.74%0.74%0.34%
Jun 202649%26.9%9.9%5.6%5.4%1.3%0.85%0.71%0.39%
Jul 202655.6%20.4%11.2%5.1%5%0.99%0.78%0.66%0.36%
Aug 202651.8%23.2%12.7%4.8%4.6%1.1%0.61%0.73%0.34%
Sep 202655.3%20.3%11.1%5.5%5%0.98%0.78%0.66%0.41%

How has the Remitly and WorldRemit comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia money transfer services in September 2026?

2 changes
  1. In September 2026, Remitly lost share of searches among money transfer services in Australia, from 23.2% to 20.3%.

  2. Estimated monthly branded searches for WorldRemit in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Remitly’s and WorldRemit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Remitly

1 branded search term

  • remitly

WorldRemit

1 branded search term

  • worldremit

How the Brand Demand Index is measured

Other head-to-heads among money transfer services

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