REDARC vs Rhino-Rack:Which is more popular?
In September 2026, Rhino-Rack had more branded searches than REDARC among 4WD accessory brands in Australia. Rhino-Rack had about 22,200 branded searches, while REDARC had 9,900. Rhino-Rack made up 6.7% of all 4WD accessory brand searches we track, and REDARC accounted for 3%. When we asked ChatGPT and Google AI Overviews about 4WD accessory brands, REDARC and Rhino-Rack each appeared in two of the four answers. REDARC and Rhino-Rack were each mentioned first in one of the two answers that named either.
Who do people search for more?
Rhino-Rack, about 2 searches for every 1 for REDARC
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top 4WD accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, REDARC and Rhino-Rack were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. REDARC and Rhino-Rack were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ARB1st
TJM2nd
Ironman 4x43rd- Rhino-Rack4th
REDARC5th
Offroad Animal6th
4WD Supacentre–
Opposite Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 4WD accessory brands
4 answers
Asked ChatGPT
“Which brand should I buy 4WD accessories from in Australia?”
Asked ChatGPT
“What are the best 4WD accessory brands in Australia?”
Asked ChatGPT
“Which brand makes the best bull bars in Australia?”
Searched Google, AI Overview
“4x4 accessories”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bull bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is REDARC or Rhino-Rack more popular in search?
This chart shows how often people search Google for REDARC and Rhino-Rack by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.
Share of searches by month for Rhino-Rack, REDARC. The figures are in the table below the chart.
View monthly share of searches table
| Month | 4WD Supacentre | ARB | Rhino-Rack | Ironman 4x4 | Offroad Animal | REDARC | TJM | Opposite Lock |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 11.4% | 7.6% | 6.2% | 2.3% | 3.4% | 4.2% | 1.5% |
| Nov 2025 | 68.6% | 10.1% | 6.8% | 4.5% | 2% | 3% | 3.7% | 1.3% |
| Dec 2025 | 73.9% | 8.9% | 6% | 4% | 1.4% | 2.2% | 2.7% | 0.97% |
| Jan 2026 | 65.9% | 11.2% | 7.5% | 5% | 2.2% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 63.8% | 13.2% | 5.9% | 5.9% | 2.2% | 3.2% | 4% | 1.8% |
| Mar 2026 | 63% | 13.1% | 7.2% | 5.8% | 2.1% | 3.2% | 3.9% | 1.7% |
| Apr 2026 | 66.9% | 11.3% | 6.2% | 5.1% | 2.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 62.7% | 13.8% | 6.2% | 6.2% | 2.2% | 3.4% | 4.1% | 1.5% |
| Jun 2026 | 62% | 13.6% | 6.1% | 6.1% | 2.2% | 4.1% | 4.1% | 1.8% |
| Jul 2026 | 63.8% | 11.4% | 6.3% | 6.3% | 2.8% | 3.4% | 4.2% | 1.9% |
| Aug 2026 | 62.2% | 12.9% | 5.8% | 5.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Sep 2026 | 67.7% | 9.9% | 6.7% | 5.4% | 3% | 3% | 3% | 1.3% |
How has the REDARC and Rhino-Rack comparison changed over the last 12 months?
3 findings
- Rhino-Rack was ahead of REDARC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, REDARC’s share of searches among 4WD accessory brands in Australia moved from 3.4% to 3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Rhino-Rack’s share of searches among 4WD accessory brands in Australia moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for Australia 4WD accessory brands in September 2026?
2 changes
In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.
REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using REDARC’s and Rhino-Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
REDARC
1 branded search term
- redarc
Rhino-Rack
1 branded search term
- rhino-rack
Other head-to-heads among 4WD accessory brands
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