realestate.com.au vs rent.com.au:Which is more popular?
In September 2026, realestate.com.au had more branded searches than rent.com.au among property portals in Australia. realestate.com.au had about 301,000 branded searches, while rent.com.au had 1,900. realestate.com.au made up 55.5% of all property portal searches we track, and rent.com.au accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about property portals, realestate.com.au appeared in all five answers and rent.com.au in two. realestate.com.au was mentioned before rent.com.au in every answer.
Who do people search for more?
realestate.com.au, about 158 searches for every 1 for rent.com.au
Who does AI mention more?
realestate.com.au, mentioned in every answer we collected
Who does AI recommend more?
realestate.com.au, named ahead of rent.com.au in every answer
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Top property portals in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, realestate.com.au appeared in all five answers. rent.com.au was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. realestate.com.au was listed before rent.com.au in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- realestate.com.au1st
Domain2nd
Homely3rd
rent.com.au4th
Allhomes5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property portals
5 answers
Asked ChatGPT
“Which website should I use to search for a house in Australia?”
Asked ChatGPT
“What are the best property websites in Australia?”
Asked ChatGPT
“What's the best website in Australia to find a rental property?”
Searched Google, AI Overview
“houses for sale”
Searched Google, AI Overview
“real estate”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is realestate.com.au or rent.com.au more popular in search?
This chart shows how often people search Google for realestate.com.au and rent.com.au by name. Each line represents a brand's share of searches for all five property portals we track, month by month, from searches in Australia.
Share of searches by month for realestate.com.au, rent.com.au. The figures are in the table below the chart.
View monthly share of searches table
| Month | realestate.com.au | Domain | Allhomes | Homely | rent.com.au |
|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 17.4% | 18.7% | 1.1% | 0.41% |
| Nov 2025 | 64.8% | 17.7% | 15.9% | 1.2% | 0.42% |
| Dec 2025 | 64.9% | 17.7% | 16% | 0.95% | 0.52% |
| Jan 2026 | 62.6% | 20.4% | 15.4% | 1.1% | 0.49% |
| Feb 2026 | 58% | 23.1% | 17.4% | 1% | 0.46% |
| Mar 2026 | 62.7% | 20.4% | 15.4% | 0.92% | 0.49% |
| Apr 2026 | 57.8% | 23% | 17.4% | 1.3% | 0.46% |
| May 2026 | 62.7% | 20.4% | 15.4% | 1.1% | 0.32% |
| Jun 2026 | 60.3% | 20.1% | 18.1% | 1.1% | 0.38% |
| Jul 2026 | 60.4% | 20.2% | 18.2% | 0.88% | 0.38% |
| Aug 2026 | 58% | 23.1% | 17.4% | 1% | 0.37% |
| Sep 2026 | 55.5% | 26.4% | 16.7% | 1% | 0.35% |
How has the realestate.com.au and rent.com.au comparison changed over the last 12 months?
3 findings
- realestate.com.au was ahead of rent.com.au in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, realestate.com.au’s share of searches among property portals in Australia moved from 62.4% to 55.5%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, rent.com.au’s share of searches among property portals in Australia moved from 0.41% to 0.35%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia property portals in September 2026?
2 changes
In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%.
Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using realestate.com.au’s and rent.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
realestate.com.au
1 branded search term
- realestate.com.au
rent.com.au
1 branded search term
- rent.com.au
Other head-to-heads among property portals
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