Brandwave

Peter Alexander vs Piyama:Which is more popular?

In September 2026, Peter Alexander had more branded searches than Piyama among sleepwear brands in Australia. Peter Alexander had about 450,000 branded searches, while Piyama had 6,600. Peter Alexander made up 93.1% of all sleepwear brand searches we track, and Piyama accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Peter Alexander appeared in all five answers and Piyama in four. Peter Alexander was mentioned before Piyama in every answer.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Peter Alexander, about 68 searches for every 1 for Piyama

Peter Alexander 450K searchesPiyama 6.6K searches

Who does AI mention more?

Peter Alexander, mentioned in every answer we collected

Peter Alexander in 5 of 5Piyama in 4 of 5

Who does AI recommend more?

Peter Alexander, named ahead of Piyama in every answer

Peter Alexander first in 5Piyama never first

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peter Alexander appeared in all five answers. Piyama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Peter Alexander was listed before Piyama in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Peter Alexander or Piyama more popular in search?

This chart shows how often people search Google for Peter Alexander and Piyama by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Peter Alexander and Piyama among sleepwear brands in Australia, by month

Share of searches by month for Peter Alexander, Piyama. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Peter Alexander and Piyama comparison changed over the last 12 months?

3 findings
  • Peter Alexander was ahead of Piyama in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peter Alexander’s share of searches among sleepwear brands in Australia moved from 93.2% to 93.1%, and its estimated monthly branded searches held steady at 450K.
  • Across the 12 months ending September 2026, Piyama’s share of searches among sleepwear brands in Australia moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia sleepwear brands in September 2026?

2 changes

  1. In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%.

  2. Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Peter Alexander’s and Piyama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peter Alexander

1 branded search term

  • peter alexander

Piyama

1 branded search term

  • piyama

How the Brand Demand Index is measured

Other head-to-heads among sleepwear brands

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