Brandwave

Papinelle vs Peter Alexander:Which is more popular?

In September 2026, Peter Alexander had more branded searches than Papinelle among sleepwear brands in Australia. Peter Alexander had about 450,000 branded searches, while Papinelle had 9,900. Peter Alexander made up 93.1% of all sleepwear brand searches we track, and Papinelle accounted for 2%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Peter Alexander appeared in all five answers and Papinelle in four. Peter Alexander was mentioned before Papinelle in three out of five answers.

Among sleepwear brands in Australia in September 2026

Who do people search for more?

Peter Alexander, about 45 searches for every 1 for Papinelle

Peter Alexander 450K searchesPapinelle 9.9K searches

Who does AI mention more?

Peter Alexander, mentioned in every answer we collected

Peter Alexander in 5 of 5Papinelle in 4 of 5

Who does AI recommend more?

Peter Alexander, named ahead of Papinelle in 3 of 5 answers

Peter Alexander first in 3Papinelle first in 2

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Top sleepwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peter Alexander appeared in all five answers. Papinelle was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peter Alexander was listed before Papinelle in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peter Alexander1st
  2. Papinelle2nd
  3. Sussan3rd
  4. Kmart4th
  5. Piyama5th
  6. Boody6th
  7. Gingerlilly7th
  8. Bonds8th
  9. Homebodii–
  10. Sant and Abel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleepwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Papinelle or Peter Alexander more popular in search?

This chart shows how often people search Google for Papinelle and Peter Alexander by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.

Papinelle and Peter Alexander among sleepwear brands in Australia, by month

Share of searches by month for Peter Alexander, Papinelle. The figures are in the table below the chart.

View monthly share of searches table
MonthPeter AlexanderPapinellePiyamaHomebodiiKmartSussanBondsGingerlillyBoodySant and Abel
Oct 202593.2%1.4%1.7%1.1%1.1%0.75%0.5%0.15%0.1%0.04%
Nov 202594.6%1.4%1.4%0.76%0.62%0.62%0.41%0.1%0.07%0.07%
Dec 202595.7%1.2%0.95%0.52%0.52%0.63%0.28%0.08%0.06%0.07%
Jan 202694.5%1.7%1.1%0.93%0.62%0.62%0.27%0.1%0.07%0.04%
Feb 202691.7%2.5%1.6%1.3%1.1%0.88%0.58%0.15%0.1%0.05%
Mar 202694.3%1.4%0.93%0.75%1.1%0.62%0.62%0.12%0.08%0.05%
Apr 202692.6%2%1.1%0.91%1.4%1.1%0.6%0.15%0.12%0.04%
May 202693.3%2.1%0.92%0.75%1.1%1.1%0.49%0.12%0.1%0.04%
Jun 202695.5%1.4%0.62%0.51%0.77%0.62%0.41%0.08%0.07%0.05%
Jul 202692.7%2%1.1%0.91%1.4%1.1%0.48%0.12%0.12%0.07%
Aug 202692.3%2%1.4%1.1%1.4%1.1%0.48%0.1%0.1%0.1%
Sep 202693.1%2%1.4%0.91%0.91%0.91%0.5%0.1%0.08%0.05%

How has the Papinelle and Peter Alexander comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia sleepwear brands in September 2026?

2 changes

  1. In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%.

  2. Estimated monthly branded searches for Papinelle in Australia rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Papinelle’s and Peter Alexander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Papinelle

1 branded search term

  • papinelle

Peter Alexander

1 branded search term

  • peter alexander

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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